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AC
American Consumer Credit Counseling
Director of Digital & Product Management
Career Insights for Digital Marketing Manager
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Based on Massachusetts data
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What they do
A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
$131,125 / year median in Massachusetts
+3% projected growth
Job Description
Director of Digital & Product Management American Consumer Credit Counseling - 3.6 Newton, MA Job Details $150,000 a year 14 hours ago Benefits Paid holidays Disability insurance Health insurance Dental insurance Flexible spending account Paid time off Work from home Vision insurance 401(k) matching Life insurance Qualifications Roadmap creation (System development task) Requirements specification Requirements design Regulatory compliance Collaboration with product development teams Requirements analysis Requirements management Leading team collaboration initiatives Product strategy Cross-functional team management Project stakeholder communication Cross-functional communication Technical product management experience within tech Full Job Description Position Summary The Director of Digital & Product Management leads ACCC's digital product strategy and is accountable for ensuring the organizations digital products, platforms, and experiences support its strategic, operational, and client-service objectives. This role owns the digital product roadmap and provides leadership across the full product lifecycle from discovery and prioritization through design, development, testing, implementation, adoption, performance management, and continuous improvement. The Director serves as the primary connection between ACCC's business areas and Information Technology, ensuring that business needs are translated into well-defined, user-centered, compliant, and measurable digital solutions. Operating within ACCCs operating system, the Director owns the Digital & Product Management function on the accountability chart and is responsible for establishing clear priorities, rocks, scorecard measures, operating rhythms, and team accountabilities. Primary Duties & Responsibilities This job description does not limit management's ability to assign or adjust duties and responsibilities at any time. Develop and maintain ACCC's digital product vision, strategy, multiyear roadmap, translating organizational priorities, client needs, and operational needs into actionable initiatives. Establish product goals, business outcomes, success measures, and value propositions in partnership with business leaders. Lead a structured process for evaluating, prioritizing and managing digital product requests based on strategic alignment, user impact, risk, effort, and expected value. Balance new product development with enhancements, regulatory requirements, technical dependencies, platform maintenance, and defect resolution. Identify opportunities to improve digital client experiences, employee tools, self-service capabilities, and operational workflows. Partner with IT to assess feasibility, define and document requirements, manage dependencies, and support delivery. Oversee user acceptance testing, launch readiness, communications, training coordination, implementation, and post-launch support. Monitor product performance, adoption, user feedback, and business impact, using results to drive continuous improvement. Maintain visibility into product priorities, active initiatives, risks, dependencies, and progress, and communicate recommendations to senior leadership. Lead, coach, and develop the Digital & Product Management team. Support vendor evaluations and partnerships related to digital products and platforms. Ensure digital products incorporate accessibility, privacy, security, compliance, and operational considerations.