WE ARE CAESARS

At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.

Our Mission :

\"Create the Extraordinary\"

Our Vision :

\"We create spectacular worlds that immerse, inspire and connect you. We don't perform magic; we create it with excellence.\"

Our Values :

\"Blaze the Trail, Together We Win, All-In on Service\" Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in. Job Summary The Director, Lifecycle Marketing - Sports is a data-driven and results oriented marketing expert who will lead and own the lifecycle marketing campaign strategy and execution for Caesars Digital - Sportsbook. You will lead and guide our lifecycles marketing team across each player's lifecycle for our online Sports business. Your expertise in digital marketing channels, like Email, Push, SMS, and In-app, will define the vision and execution of your industry leading automated campaign strategy. You will work closely with Marketing, Product, Data, and Brand to drive growth cross-functionally. How You Will Create the Extraordinary Develop the end-to-end lifecycle marketing strategy across Caesars Sportsbook onboarding, acquisition, retention, and cross-sell. Manage and mentor the new Lifecycles team members fostering an environment featuring advanced automated campaigns, high performance, and accountability. Monitor and oversee all of Caesars Sportsbook lifecycle campaigns while continuously optimizing the strategy and performance Advance our digital marketing campaigns strategy while collaborating with the Sportsbook marketing teams and our MarTech partners, Optimove. Develop personalized marketing strategies with automated campaigns designed to effectively engage players effectively within their lifecycle stage Originate and optimize a test and experimentation workflow across each of the marketing channels to continuously improve campaign performance and KPIs Collaborate with cross-functional teams across Caesars Sportsbook to effectively communicate upcoming calendar events, product releases, and important communications What You Will Need 5+ years of lifecycle marketing management experience; deep understanding of data and how it relates to marketing KPIs Strong MarTech and CRM fluency in campaign execution and workflows; preferably in Optimove Detail oriented professional with experience building lifecycle marketing strategies using data Bachelor's degree required, concentration in Marketing preferred. Strong communication, leadership, and strategic thinking skills. Cross-functional collaborative team player with strong marketing team management skills. Prior experience in iGaming, hospitality, or marketing agencies strongly preferred. Professional appearance and ability to foster positive relationships across teams.

ADDITIONAL REQUIREMENTS

Must be able to quickly assimilate data and communicate corporate information to key external and internal (employee) audiences. Must have the ability to deal effectively with executive clients (internal and external). Must be able to maneuver throughout all areas of the casino. Must be able to lift up to 10 pounds and carry up to 5 pounds. Must be able to bend, reach, kneel, twist, and grip items while working at the assigned desk area. Must have the manual dexterity and coordination to operate office equipment, including a 10-key adding machine, PC computers, fax machine, and photocopier. Must be able to work at a fast pace and in stressful situations. Must be able to read, write, speak, and understand English. Must be able to respond to visual and aural cues. The salary range for this position is $96,400.00 - $154,770.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays. About Us At Caesars Digital, We Don't Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world's premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence. We believe every Team Member should be treated like royalty because We Are All Caesars . This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we're building something extraordinary. And we want you to be part of it. Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.

TOGETHER WE WIN

We believe in delivering family-style service—an approach that fosters warmth, connection, and a genuine sense of belonging. Our team treats every guest and colleague with the same care and hospitality we would extend to family, creating a welcoming environment built on respect, teamwork, and personalized attention. Whether assisting customers or collaborating with coworkers, we prioritize service that is thoughtful, supportive, and rooted in genuine relationships.

DISCLAIMER

These statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position. The Company reserves the right to make changes to the job description whenever necessary. As part of the onboarding process for new hires, candidates will be required to complete a background check. In addition, pre-employment drug testing is mandatory for any role operating a motor vehicle (Valet, Bus Drivers, Limo Drivers), Facilities and/or Engineering, Lifeguards, Pilots, Security and Surveillance roles. Pre-employment screenings will be completed prior to an offer being extended, except where applicable law requires that such pre-employment screening may occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law. ADA Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals' religious beliefs or practices.

EQUAL EMPLOYMENT OPPORTUNITY

Caesars Entertainment is an Equal Opportunity Employer. Caesars Entertainment will not discriminate against any employee or applicant based upon a person's race, color, creed, religion, national origin, sex, marital status, disability, status with regard to public assistance, age, sexual or affectional orientation, gender identity, familial status, ancestry, local human rights commission activity, citizenship, genetic information, protected veteran or military status, or any other protected class. 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Director of Lifecycle Marketing- Sports