SPECIFIC

) SJAC Food Groups d/b/a Zaxby's - 3.5 Smyrna, GA Job Details Full-time $85,000 - $115,000 a year 1 hour ago Benefits Health insurance Dental insurance 401(k) Tuition reimbursement Paid time off Vision insurance 401(k) matching Employee discount Flexible schedule Life insurance Retirement plan Qualifications Vendor relationship building Teamwork Social media management Direct marketing Bachelor's degree Data-driven problem-solving Marketing analytics Social media brand management Marketing operations Senior leadership Full Job Description Position Summary The Director of Marketing is responsible for developing and executing strategic marketing initiatives that drive brand awareness, guest traffic, and revenue growth across all restaurant locations. This role leads the marketing function, overseeing brand management, digital presence, promotions, local store marketing, and customer engagement strategies within a fast-paced QSR environment.

QSR RESTAURANT EXPERIENCE

with a 90 day plan and vision

REQUIRED.

Key Responsibilities Strategic Leadership Develop and implement a comprehensive marketing strategy aligned with company growth goals Lead brand positioning, ensuring consistency across all channels and locations Partner with executive leadership to support business objectives, sales targets, and expansion efforts Campaign & Promotion Management Plan and execute national and local marketing campaigns, promotions, and product launches Analyze campaign performance and optimize based on ROI and key performance indicators (KPIs) Oversee seasonal promotions, limited-time offers (LTOs), and menu innovation rollouts Digital & Social Media Marketing Manage digital marketing strategy including social media, email, SMS, and online ordering platforms Oversee paid media campaigns (Google, Meta, etc.) and SEO/SEM initiatives Monitor online reputation and guest feedback across review platforms Local Store Marketing (LSM) Develop tools and programs to support store-level marketing efforts Partner with operations teams to drive community engagement and grassroots marketing initiatives Ensure alignment between corporate campaigns and in-store execution Brand Management Maintain brand standards across all touchpoints including in-store, digital, and advertising materials Oversee creative development including graphics, messaging, and content creation Ensure consistent guest experience and brand voice Analytics & Reporting Track and report on marketing performance metrics including traffic, sales lift, guest acquisition, and retention Use data insights to inform strategic decisions and continuous improvement Manage marketing budget and ensure cost-effective allocation of resources Team Leadership & Development Lead, mentor, and develop the marketing team Collaborate cross-functionally with Operations, HR, Finance, and Training teams Manage external vendors, agencies, and partners Qualifications Bachelor's degree in Marketing, Business, or related field (Master's preferred) 7+ years of marketing experience, with at least 3+ years in a leadership role Experience in QSR, restaurant, retail, or multi-unit environments strongly preferred Proven track record of driving sales growth through marketing initiatives Strong knowledge of digital marketing, brand management, and customer engagement strategies Excellent leadership, communication, and project management skills Data-driven mindset with strong analytical capabilities Core Competencies Strategic Thinking Results-Oriented Leadership & Team Development Brand Stewardship Innovation & Creativity Cross-Functional Collaboration Customer Focus Work Environment & Expectations Fast-paced, multi-unit restaurant environment Ability to travel to restaurant locations as needed Flexibility to support marketing initiatives during peak seasons or major campaigns

Pay:

$85,000.00 - $115,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Flexible schedule Health insurance Life insurance Paid time off Retirement plan Tuition reimbursement Vision insurance

Education:

Bachelor's (Required)

Experience:

Direct marketing: 5 years (Required) Social media management: 5 years (Required) Ability to

Commute:

Smyrna, GA 30082 (Required)

Work Location:

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