Field Marketing Manager

Title:

Field Marketing Manager Location:

Open for Frisco, TX, Pleasanton , Atlanta, Denver, NY, Chicago, Boulder (Hybrid)

Duration:

05

Months Job Description:

About the Role We are seeking a dynamic, multi-disciplinary Regional Marketing Manager to support our US Medium Enterprise Business. This role is a unique blend of field marketing and technical execution, requiring a candidate to support both regional marketing plan delivery, as well as provide critical operational support for the team. The ideal candidate has 3-4 years of experience and thrives in a high-growth B2B environment. In the role, you will collaborate with internal stakeholders across Sales, Marketing, Solution Consulting, Corporate Sales Development and Partner Alliances teams. Your work will play a pivotal role in the execution of our marketing strategy that will generate qualified leads, pipeline, expand our customer community, and position as a leader in the market.

Key Responsibilities Field Marketing & Sales Alignment Sales Partnership:

Act as a primary marketing point of contact for our US Commercial ME sales teams, aligning regional tactics with specific pipeline gaps.

Integrated Campaigns:

Implement and optimize high-touch activations (i.e. regional conferences and events, webinars, national programs) designed to move pipeline for the business

End-to-End Management:

Own the lifecycle of a program from initial concept and vendor sourcing to onsite execution and sales follow-up.

Budget & ROI:

Manage regional activation budget, PO process and associated vendor relationships, leveraging data and reporting to measure campaign performance and impact

Marketing Operations & Technical Execution Program Building:

Hands-on execution within Marketo to build emails, landing pages, and registration forms for regional events.

Project Management:

Utilize Workfront to manage creative requests, timelines, and cross-functional workflows, ensuring all stakeholders meet deadlines.

Basic Qualifications Experience:

Bachelor's degree and 3-4 years of relevant B2B marketing experience (Field Marketing, Demand Generation, Marketing Operations)

Tool Stack Mastery:

Marketing Automation:

Proficiency in Marketo (program builds, smart lists, and assets).

Project Management:

Proficiency in Workfront, Smartsheets, or similar enterprise-grade PM tools.

CRM:

Solid experience with Salesforce (reporting)

Analytical Skills:

Ability to use data to drive decision-making; experience with Tableau or Sigma a plus

Communication:

Exceptional interpersonal skills with the ability to present marketing results to sales and marketing stakeholders.

Preferred Qualifications Agility:

A self-starter who can navigate the ambiguity of a fast-paced "hybrid" role.

Creativity:

Experience working with agencies to develop "out of the box" event concepts that stand out in the US mid-market.

Organization:

Proven track record of managing at least 3-5 simultaneous marketing programs without losing sight of the details.