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What they do
A Director of Product Marketing manages the development and execution of a marketing strategy for a particular product or group of products. Oversees marketing and advertising staff. Monitors demand for the product. Identifies potential new customers; develops strategies for increasing sales or market share.
$218,484 / year median in California
+1% projected growth
Job Description
Founding
GTM - AI
Hardware for Work at
GMIC AI INC
Founding
GTM - AI
Hardware for Work at
GMIC AI INC
in San Leandro, California Posted in about 12 hours ago.
Type:
full-time About
GMIC AI GMIC AI
builds AI hardware and software for work. We believe AI should not require people to constantly stop what they are doing, look at a screen, open an app, and operate software. The next generation of AI should understand more of the real-world context around people, make useful information available at the right time, and require less attention to operate. We are building new hardware around that idea. Our team has experience in audio, embedded hardware, AI, product development, and manufacturing. Our next-generation product is currently in active prototyping. We are looking for the first person dedicated to building our U.S. market. The Role You will work directly with the founder to find where our products create the most value for U.S. enterprise customers. This is a 0?1 role.
You will:
- Identify the first strong industries, users, and use cases
- Build relationships with enterprise customers from scratch
- Run customer discovery and product demos
- Recruit design partners
- Turn strong customer interest into paid pilots
- Help define pilot scope, pricing, and success criteria
- Understand adoption, privacy, security, and IT concerns
- Bring customer feedback directly into product decisions
- Help build the first repeatable
U.S. GTM
process There is no large SDR team, marketing department, or established inbound pipeline. You will be expected to talk to customers, open doors, test ideas, and build the process yourself. What Success Looks Like In the first 90 days, we want to:
- Have 20-30 meaningful enterprise customer conversations
- Develop 5-8 serious design partners
- Identify the strongest initial customer segments and use cases
- Create 3-5 paid pilots or comparable commercial commitments
- Use real customer evidence to influence product, pricing, and positioning The goal is not simply to generate leads. The goal is to discover where customers see enough value to deploy and pay. Who We're Looking For You may be a strong fit if you:
- Have 5+ years of enterprise sales, GTM, business development, or related experience
- Have worked with an early-stage product, startup, or new market
- Have personally built pipeline and customer relationships from scratch
- Are comfortable selling something that is still evolving
- Enjoy customer discovery as much as closing deals
- Have strong product instincts
- Can work closely with engineers and translate customer needs into useful product feedback
- Take ownership without waiting for a detailed playbook Relevant backgrounds may include enterprise AI, hardware, IoT, wearables, voice technology, productivity software, frontline technology, or other hardware + software businesses.
We care more about what you personally built and sold than the companies on your résumé. Why This Role Is Different This is not a traditional marketing job and it is not a mature sales role. The product and market are still being shaped. Customer conversations can change what we build. The person joining now will have meaningful influence over our first U.S. customers, use cases, positioning, and GTM strategy. If the market develops as we believe it can, this role can grow into building and leading GMIC AI's U.S. GTM organization. Location This role is based in the San Francisco Bay Area. We do not currently maintain a permanent San Francisco office. We work flexibly through coworking spaces, customer locations, and in-person working sessions. You should be based in the Bay Area and comfortable meeting regularly in San Francisco, Marin County, the Peninsula, and at customer sites. This is not intended to be a fully remote role.
Compensation Base salary:
$100,000-$120,000
Plus:
- Performance compensation tied to paid pilots and commercial results
- Early-stage equity / stock options How to Apply Please send your profile or résumé and answer two short questions: 1.
Tell us about one early-stage product you personally helped take to paying enterprise customers. What did you personally do? 2. Where do you think AI hardware can create meaningful value at work that phones and laptops cannot? Short and specific answers are better than polished ones.