Global Segment Marketing Manager - Pharma & Biotech (REMOTE)

Global Segment Marketing Manager - Pharma & Biotech (REMOTE) Wilmington, MA Job Details 8 hours ago Benefits Health insurance Paid time off Qualifications Market research projects Master's degree in business administration Marketing Event coordination 5 years Competitive analysis Bachelor's degree in business Data analysis skills ROI Bachelor's degree in marketing Customer segmentation Key Performance Indicators Analysis skills Bachelor's degree Sales pipeline Brand messaging Demand generation marketing Organizational skills Senior level Cross-functional collaboration Business Go-to-market strategy Master of Business Administration Cross-functional communication Full Job Description For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we'll help you build a career that you can feel passionate about. Job Summary The Segment Marketing Manager - Pharma & Biotech develops and executes enterprise-wide segment-specific marketing strategies that deepen Charles River Laboratories' engagement with biopharma innovators, drive pipeline growth, and strengthen our leadership along the drug development continuum. This role owns segment-specific growth initiatives, customer insights translation, go‑to‑market (GTM) programs, and sales enablement for the Pharma & Biotech segment, ensuring alignment across functional partners and regions.

Key Responsibilities:

Segment Strategy & Customer Insights Conduct market research, segment analysis, and competitive assessments; translate insights into actionable segment‑aligned strategies. Support development of customer segmentation strategies and segment prioritization. Value Proposition & Messaging Develop segment-specific, enterprise-wide value propositions, workflows and messaging frameworks that reflect customer challenges and scientific/business drivers. Ensure alignment with Charles River's enterprise portfolio narrative and BU-led product/service narratives. Integrated Campaigns, GTM Execution & Strategic Events Build and execute integrated segment marketing campaigns across digital, ABM, events, media, and sales channels. Translate segment strategy into tactical GTM plans and regional activation. Partner with Events Marketing to shape and support strategic events that elevate Charles River's leadership with Pharma & Biotech audiences. Cross-Functional Leadership & Collaboration Partner closely with BU Strategic Marketing, Regional Marketing, Digital Marketing, Events Marketing, and Sales Leadership. Work closely with Global Key Account Managers (GKAMs) to align on segment insights, value propositions, and account‑specific messaging. Ensure the segment's voice is embedded across content, campaigns, events, KOL and customer engagement programs. Sales Enablement Develop tools such as segment playbooks, customer profiles, competitive briefs, and capability decks et al. Measurement, Reporting & Optimization Track performance referencing target KPIs such as pipeline contribution, lead quality, conversion rates, engagement metrics, and ROI. Deliver insights and recommendations to refine strategy and optimize marketing investments Job Qualifications Required Bachelor's degree in life sciences, business, marketing, or related field. 5-8 years of experience in life sciences, biopharma, CRO/CDMO, or biotechs. Experience in segment marketing, demand generation, or strategic marketing. Strong analytical capabilities and comfortable working with data, segment insights, and VOC. Demonstrated success by executing integrated campaigns and GTM programs. Ability to collaborate effectively in a matrixed organization. Preferred MBA or advanced scientific degree. Prior commercial (sales/marketing) experience supporting enterprise-scale portfolios and global customer segments. Familiarity with biopharma R D, CMC, regulatory, and QC workflows. Knowledge of segmentation, value proposition development, CRM/marketing automation, and digital tools. Core Competencies Strategic execution Customer-centric mindset Cross-functional collaboration with commercial and scientific stakeholders Analytical rigor Communication excellence Compensation Data The pay range for this position is $95,000 - $120,000K USD annually. Please note that salaries vary within the range based on factors including, but not limited to, experience, skills, education, certifications, and location. About Corporate Functions The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement. About Charles River Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients' clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market. With over 20,000 employees within 110 facilities in over 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client's unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world. At Charles River, we are passionate about our role in improving the quality of people's lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly worked on 80% of the drugs approved by the U.S. Food and Drug Administration (FDA) in the past five years. We're committed to providing benefits that elevate your quality of life. Based on your position these may include: bonus/incentives based on performance, 401K, paid time off, stock purchase program, Health and wellness coverage, employee and family wellbeing support programs, and work life balance flexibility. Equal Employment Opportunity Charles River is an equal opportunity employer and is committed to providing equal employment opportunities for all qualified applicants and employees without regard to race, color, sex, religion, national origin, ancestry, age, mental or physical disability, family status, pregnancy, military or veteran status, or any other characteristic protected by federal, state, or local laws. It is unlawful in some states (including Massachusetts) to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to . This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications. For more information, please visit www.criver.com. 232960