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Drink Wisconsinbly Beverage Company

Market Manager - Northeast Wisconsin

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What they do

A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$125,607 / year median in the U.S.

-4% projected decline

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Job Description

Drink Wisconsinbly started in 2013 with a simple idea, a bold logo, and a whole lot of Wisconsin pride. What began as a t-shirt quickly grew into a full-on celebration of the Wisconsin way of life — apparel, stories, events, bars, gift shops, and a community of people who know that "Wisconsinbly" is more than a word. It's a way to live. As the brand grew, so did the thirst. Fans weren't just wearing Drink Wisconsinbly, they were living it at tailgates, supper clubs, lake houses, festivals, backyard cookouts, and corner bars across the state. So we did what any proper Wisconsin brand would do: we started making drinks. The Drink Wisconsinbly Beverage Co. began with DW Brandy, a smooth, approachable spirit made for Wisconsin's most sacred cocktail tradition: the Brandy Old Fashioned. From there, we took that supper club favorite and made it ready to enjoy anywhere with our canned Brandy Old Fashioned — bringing the classic Wisconsin cocktail out of the bar and into coolers, boats, backyards, and game-day gatherings. But we didn't stop there. We continued to grow with a lineup of ready-to-enjoy Vodka Cocktails, crafted to be crisp, flavorful, and easy to enjoy wherever fun is had. From bright citrus to sweet-and-tart fruit flavors, each cocktail carries the same spirit that started the brand in the first place: good taste, good times, and a little Wisconsin attitude in every can. What began as a t-shirt has become a toast — to Wisconsin, to the people who live it, and to drinking Wisconsinbly wherever the day takes you. Job Overview We are seeking a dynamic and strategic Market Manager to lead our operations in Northeast Wisconsin. This energetic and hard working leader will drive business growth, seek new opportunities, and ensure execution excellence. As the key driver of success in this vibrant market, you will develop and implement strategic and tactical plans, manage execution goals, and be part a high-performing Wisconsin-based team dedicated to delivering exceptional distributor and customer service. Your initiative and drive will inspire Distributor and Retailer by-in and cultivate strong relationships with all key stakeholders to maximize execution, volume and market share. What You Get To Do
  • 90% in market position creating and growing accounts, 10% office and administrative
Territory:
Territory aligned with our Distributor Badger Liquor-North Division
  • Secure and expand distribution in assigned account base
  • Ability to overcome objections, ask for the sale and submit an accurate order
  • Ability to recognize, respond and communicate sales opportunities and threats
  • Ability to pre-plan sales, territory and account specific objectives towards sales quotas and distributions
  • Maintain weekly pre-plan for assigned territory
  • Adhere to federal, state and company regulations that govern our industry
  • Follow up on customer issues and concerns and follow through on customer commitments
  • Work closely with distributor sales teams to develop value-add partnerships
  • Create, maintain and update master sales route lists which include buyer information, sales call times, call back times
  • Maintain a sales and display kit with all the necessary pricing, sell sheets, samples and point of sale material
  • Develop and maintain positive relationships with both on and off premise key accounts
  • Assist Distributor partners and customers with new product placement and promotion
  • Exhibit discipline and resourcefulness to meet/exceed assigned monthly quotas and placement objectives
  • Participate in company sales meetings and on/off-site trainings
  • Participate in company "crew drives" outside assigned territory when needed.
  • Some Travel will be required for company meetings, sales trainings and crew drives
  • Interact respectfully and maintain communication with inter-company departments, distribution partners as well as customers and suppliers
  • Flexibility in hours which include early mornings, evenings and/or weekends
  • Adaptability and ability to assist a variety of internal and external customer groups and varying personality types
  • Monitor inventory to maintain proper amount based on sales trends, promotions, seasonal changes, and new product placement
  • Utilize point of sales materials, build displays and merchandise shelves
  • Plan and execute product samplings in both on and off premise accounts (number per week based on market needs) What We Value
  • Excellent verbal and written communication skills, as well as persuasion skills
  • Goal oriented, focused, and assertive
  • Strong knowledge of liquor industry and its retail consumers is preferred
  • Outside sales and territory management experience
  • Individual contributor and great team player Join us as a Market Manager in Northeast Wisconsin to lead with energy, innovate continuously, and make a lasting impact on our business growth! Great Work and Social Environment
  • We offer a professional, safe and friendly work environment as well as a comprehensive benefits package and competitive pay structure
  • Paid Time-Off
  • 401k with 3% Match (Immediate) Beginning January 2027
  • Base Pay + Commission on all case sales in territory
  • Health and Dental Insurance
  • Term Life Insurance ($100k & transferable, 100% Company Paid)
  • Short- & Long-Term Disability (100% Company Paid)
Car Allowance Pay:
$65,000.00 - $82,000.00 per year
Benefits:
401(k) matching Employee discount Health insurance Life insurance Paid time off Professional development assistance Vision insurance
Education:
Bachelor's (Preferred)
Experience:
Outside sales: 3 years (Preferred) Willingness to travel: 25% (Preferred)
Work Location:
Remote