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WM
Winchester Mount Vernon House
Marketing and Community Resource director
Career Insights for Director of Marketing
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Scorecard
Based on Massachusetts data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$184,000 / year median in Massachusetts
+2% projected growth
Job Description
Job Overview We are seeking a Marketing and Community Resource Director to: Develop and implement marketing and community outreach plans Build relationships with hospitals, rehabilitation centers, physicians, senior centers and referral sources. Coordinate tours for prospective residents and families Manage community engagement activities and local networking opportunities Maintain and update the website and social media platforms Track referrals and occupancy goals Represent WMVH in a professional and compassionate manner.