Marketing Automation Manager

Marketing Automation Manager ABM Industries

• 3.1 Dunwoody, GA Job Details Full-time $115,000
• $125,000 a year 23 hours ago Qualifications System design Customer segmentation Data integrity and documentation System architecture design Lead Segmentation Database software proficiency Full Job Description ABM (

NYSE:

ABM) is a leading provider of facility solutions with revenues of approximately $9 billion and approximately 100,000 employees in 350+ offices throughout the United States and various international locations. ABM's comprehensive capabilities include janitorial, electrical & lighting, energy solutions, facilities engineering, HVAC & mechanical, landscape & turf, mission critical solutions, EV, and parking, provided through stand-alone or integrated solutions. ABM provides custom facility solutions in urban, suburban and rural areas to properties of all sizes

• from schools and commercial buildings to hospitals, data centers, manufacturing plants and airports.

ABM Industries Incorporated, which operates through its subsidiaries, was founded in 1909. For more information, visit www.abm.com. The Marketing Automation Manager will play a vital role in the architecture design, configuration, testing, and deployment of ABM marketing campaigns. You will work closely with marketing departments, IT, brand, external agencies, and internal subject matter experts to deploy a successful campaign strategy. T he Marketing Automation Manager will be ABM's marketing automation expert, working to create scalable processes that ensure best practices and drive operational efficiency, while executing against an effective campaign strategy. This position will also work closely with Marketing Analytics to evaluate program effectiveness across digital channels, with a focus on data integrity, detailed attribution measurement, campaign effectiveness, and ROI. This is a Hybrid position

• four days in the office
• Monday
• Thursday) Must live in the Atlanta, GA surrounding area.

Pay:

$115,000.00

• 125,000.

00 The pay listed is the salary range for this position. Any specific offer will vary based on the successful applicant's education, experience, skills, abilities, geographic location, and alignment with market data. You may be eligible to participate in a Company incentive or bonus program. The exact offer depends on experience, skills, and market data; eligible for an annual bonus.

Benefits:

ABM offers a comprehensive benefits package. For information about ABM's benefits, visit ABM Employee Benefits | Staff & Management.

Tactical Responsibilities:

Manage day-to-day administration of Marketo campaigns, reporting, and database operations. Oversee the Marketing Automation team and develop capabilities of individuals on that team. Develop digital campaigns and nurture strategy by researching and recommending segmentation, targeting, and personalization best practices. Plan, build, and deploy Marketo integrated campaigns

• including field mapping, data management, email deliverability, QA and execution
• designed to generate leads for Sales.

Oversee end-to-end testing and data validation to ensure accurate data and performance reporting. Manage tagging and tracking via utm parameters. Scale campaign operations to maximize output while maintaining data integrity across marketing tech stack. Build, automate, and align reporting on multi-channel campaigns (email, event, webinar, direct mail, social, ads, ABM, etc.) across various tools and advise on changes where necessary. Work collaboratively with other departments to ensure automated campaigns achieve company goals. Stay abreast of Opt-in laws and privacy acts such as CAN-SPAM, GDPR, CCPA and CASL. Ensure compliance through advisement and proactive measures (e.g., build out or modify safe storage methods, implement automations for compliance, etc.).

Required Skills:

7+ years of related marketing operations and marketing automation experience. 3+ years of experience as a marketing automation platform admin. Strong business acumen, communication, and diplomacy skills. Experience with database management with proven ability to work between systems and create segmentation rules, data hygiene processes, maintenance processes, and system reporting. Experience and current proficiency creating and optimizing automation programs, including but not limited to email, landing pages, forms, reports, campaigns, and lists. Proven problem-solving abilities (solving business challenges with marketing automation solutions). Deep understanding and proficiency with marketing automation architectures, data, processes, and best practices. Ability to thrive in a fast-paced environment with competing priorities. Experience managing a marketing operations or production team a plus.

Desired Technology Proficiencies:

Marketing Automation Platforms (Marketo preferred) Salesforce (CRM and Marketing Cloud) Client Data Platforms (Adobe, RTCDP, Data 360, etc.) Google Analytics ABM Databases/Platforms (LinkedIn Sales Navigator, ZoomInfo, etc.) IVR Phone Systems (Invoca, Aircall, etc.) Data Visualization (Power BI, Tableau, Looker, Qlik, etc.) Workflow Management (Workfront, Wrike, Asana, etc.) Querying languages (SQL, SnowSQL, SQLite, etc.) a plus Scripting/statistical programming languages (R, Python, MATLAB, etc.) a plus

Education Requirements:

Bachelor's degree in business, marketing, information technology, or equivalent experience

Travel Requirements:

Minimal About Us ABM (

NYSE:

ABM) is one of the world's largest providers of facility services and solutions. A driving force for a cleaner, healthier, and more sustainable world, ABM provides essential services and forward-looking performance solutions that improve the spaces and places that matter most. From curbside to rooftop, ABM's comprehensive services include janitorial, engineering, parking, electrical and lighting, energy and electric vehicle charging infrastructure, HVAC and mechanical, landscape and turf, and mission critical solutions. ABM serves a wide range of industries

• from commercial office buildings to universities, airports, hospitals, data centers, manufacturing plants and distribution centers, entertainment venues and more.

Founded in 1909, ABM serves over 20,000 clients, with annualized revenue approaching $8 billion and more than 100,000 team members in 350+ offices throughout the United States, United Kingdom, Republic of Ireland, and other international locations. For more information, visit http://www.abm.com. ABM is proud to be an Equal Opportunity Employer qualified applicants without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran or any other protected factor under federal, state, or local law. ABM is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a disability and need assistance in completing the employment application, please call 888-328-8606. We will provide you with assistance and make a determination on your request for reasonable accommodation on a case-by-case basis. ABM participates in the U.S. Department of Homeland Security E-Verify program. E-Verify is an internet-based system used to electronically confirm employment eligibility. ABM is a military-friendly company proudly employing thousands of men and women who have served in the U.S. military. With ABM, you'll have access to a world-class training program and ample opportunities to use the skills you developed while serving our country. Whether you're looking for a frontline or professional position, you can find post-military career opportunities across

ABM. ABM

directs all applicants to apply at http://www.abm.com/ ABM does not accept unsolicited resumes.