Marketing Manager

Specialized Recruiting Group Northland & Downtown KC is currently seeking to fill a Marketing Manager position . You will own the full funnel: from high-impact influencer partnerships and TikTok/IG content creation to Shopify optimization and AI-driven workflow automation.

Benefits:

Health Insurance Vision Insurance Dental Insurance Other ancillary benefits including Short- and Long-Term Disability Insurance 401(k)

Matching Program Basic Job Duties & Responsibilities:

Multi-Channel Strategy:

Develop and execute growth roadmaps for Facebook, Instagram, YouTube, and TikTok to drive high-intent traffic to our Shopify stores.

Influencer & Affiliate Marketing:

Identify, vet, and manage 50+ monthly influencer relationships to gain viral exposure and sustainable brand authority.

Content Production:

Lead hands-on Video and Photo Editing (CapCut, Adobe Premiere, Canva) to create "thumb-stopping" short-form video content.

AI Integration:

Implement Generative AI tools (ChatGPT, Midjourney, Jasper) for rapid copywriting, image generation, and creative testing.

Shopify Management:

Optimize Shopify Store Design , landing pages, and conversion rate optimization (CRO) to maximize

ROAS. B2B & B2C

Synergy:

Tailor messaging for technical buyers in the Hand Tool/Hydraulic space while maintaining a "lifestyle" feel for our consumer brands.

Requirements:

8+

Years of Marketing Experience:

Proven track record of scaling brands in the USA market.

Content Mastery:

Expert-level skills in Short-Form Video (Reels/TikTok) and social media storytelling.

Technical Editing:

Proficiency in video/photo editing software is a must .

AI Literacy:

Experience using AI to automate content workflows and improve marketing efficiency. The Specialized Recruiting Group, an Express Employment Professionals Company, takes an individualized approach to professional placement. We provide personalized service as unique as the companies and talented candidates we serve. Whether providing highly skilled project staff or filling a critical role on your team, we offer workforce solutions that help build local business communities across the U.S. and Canada.

EOE/M/F/Vet/Disabilities Pay:

$80,000.00 - $100,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Life insurance Paid time off Vision insurance Application Question(s): https://express-employment-professionals.teqconnect.com/assessment/marketing-manager-9cc291?invited=true

Work Location:

Remote