Marketing Manager

Marketing Manager Confidential West Palm Beach, FL Remote From $65,000 a year - Full-time From $65,000 a year - Full-time Position Summary The Marketing Manager plays a key role in driving brand awareness, guest engagement, and local store traffic across a multi-unit hospitality and restaurant portfolio. Responsibilities include managing email, SMS, and communication calendars from strategy and planning through copywriting, design coordination, and campaign deployment across platforms. The position also leads influencer partnership management, oversees print production for menus and in-restaurant collateral, supports local store marketing strategy, maintains website content and updates, manages third-party listings and digital presence, and assists with additional cross-functional marketing and departmental projects as needed. Key Responsibilities Communication Strategy Manage email, SMS and push notification messaging, from strategy and planning through copywriting and campaign deployment across multiple platforms Adapt and convey the brand voice to ensure consistency in messaging Manage company communications for internal newsletters, new promotions and other key messages to corporate and restaurant staff Influencer Partnerships Develop and maintain a successful influencer program, working closely with the reservations and operations teams Utilize data-driven insights to identify and vet influencers based on reach, engagement, audience fit, and brand alignment Develop and communicate campaign briefs, including deliverables and expectations Oversee campaign timelines, ensuring seamless execution and alignment with marketing calendars and initiatives Foster long-term relationships with influencers to drive sustained engagement Oversee content usage strategy, including leveraging UGC and optimizing assets for paid and organic distribution Stay updated on influencer marketing trends, emerging platforms, and industry best practices Website & Third-Party Listings Oversee website updates across the restaurant portfolio, including developing new landing pages, adding new location pages, and other minor content updates as needed Manage support ticket system with website provider for troubleshooting and larger development needs Manage third-party listings like Google, Yelp, TripAdvisor, etc. to ensure hours and information is maintained and updated accurately Loyalty & Guest Nurturing Assist with implementation of loyalty program campaigns, from welcome journeys and winback campaigns to surprise and delight offers and other marketing calendar milestones Assist with implementation of OpenTable marketing campaigns, from birthday and anniversary rewards to winback and high-value guest campaigns Local Store Marketing Manage printing and fulfillment process for all in-restaurant requests, including NSO signage, promotional signage, business cards, swag items, etc. Collaborate with restaurant managers to plan and execute local marketing initiatives, events, sponsorships, and promotions Support new store openings with neighborhood outreach, local business relationships, community events, etc. Develop localized campaigns to drive traffic, increase community engagement, and support sales goals. Serve as a point of contact for store-level marketing needs and provide guidance on brand standards. General Brand Marketing Support Assist with proofing creative for spelling and grammar, design and overall brand guidelines Assist in the execution of brand-wide campaigns, promotions, and product launches. Coordinate with cross-functional teams such as Operations, Culinary, and HR to ensure alignment. Contribute to the development of marketing strategy and campaign planning. Assist with managing photographer and videographer portfolio and requests as needed Manage the marketing shared drive to ensure streamlined organization of all files, documents and processes Assist the Director of Marketing with tasks as needed. Qualifications Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience). 3+ years of marketing experience in the restaurant, retail, hospitality, or consumer brand industry. Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar design tools. Experience with CRM and loyalty program management Strong understanding of social media platforms, trends, and analytics. Excellent communication, project management, and organizational skills. Ability to work both independently and collaboratively in a fast-paced, primarily remote environment, with the occasional need for in-person travel and meetings. Photography/videography skills are a plus.

Pay:

From $65,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Health savings account Life insurance Paid time off Referral program Retirement plan Vision insurance

Education:

Bachelor's (Required)

Work Location:

Remote