Marketing Manager

Marketing Manager at EverLine

• Energy's Technical Stack Marketing Manager at EverLine
• Energy's Technical Stack in Houston, Texas Posted in about 22 hours ago.

Type:

full-time

Job Description:

About EverLine EverLine is the technical services platform for owners of critical U.S. infrastructure. Headquartered in Houston with offices in Denver, Bakersfield, and El Paso, we partner with more than 200 operators nationwide to keep pipelines flowing, power generating, and the grid secure

• safely, reliably, and in full regulatory compliance. Our integrated stack
• compliance and integrity management, 24/7 control room operations, OT cyber and physical security, and our proprietary SP3 audit-evidence technology
• is something no competitor matches end-to-end.

We are the largest third-party control center operator in midstream, a NERC-certified TOP for power generation, and a trusted partner to the operators and regulators behind the energy system Americans depend on every day. We are now building a dedicated marketing function to match the scale of our commercial ambition. That function starts with you. The Opportunity This is a builder's role. You will stand up EverLine's first true marketing engine

• strategy, systems, content, and campaigns
• and run it. You will own how EverLine shows up in the market, how we generate a qualified pipeline, and how we open doors at named accounts inside two distinct buyer landscapes: our legacy midstream and upstream stronghold, and the high-growth power generation, transmission, and utility markets we are aggressively expanding into. You will not be one of many. You will be the marketing leader
• partnering directly with the Director of Business Development, segment leaders, and subject-matter experts to translate complex regulatory and operational value into demand.

The mandate is account-based:

concentrated effort on the Top 50-100 accounts that matter most, paired with disciplined digital and intent-driven motions that surface in-market buyers across our segments. Why this role is different Greenfield with real backing. You are standing up the marketing function

• not inheriting someone else's playbook.

The commercial strategy is set, the budget is committed, and leadership is bought in. A market with urgency built in. New NERC Category 2 rules are bringing 800+ previously unregulated power facilities into compliance scope for the first time. PHMSA, FERC, and TSA mandates continue to tighten across pipelines and utilities. EverLine sits exactly where the regulation meets the operator

• and the buying window is open now. Differentiated, defensible value. Integrated regulatory, operational, and security services delivered from a single platform
• and our SP3 audit-evidence technology.

You will not be marketing a commodity. Visible impact. Your work will be tied directly to pipeline, account expansion, and revenue. You will report to the Director of Business Development, present to the executive team, and shape how EverLine is known in its industries. What You'll Own Account-Based Marketing. Design and run ABM programs against the Top 50-100 named accounts across midstream, upstream, power generation, transmission, and utilities. Build target lists with sales, orchestrate multi-touch plays, and tie every motion to a Next-Best Offer in the account plan. Content Generation. Produce the assets that win technical buyers

• regulatory field guides (PHMSA, NERC CIP), audit-readiness checklists, anonymized case studies, KPI benchmarks, operator playbooks, and executive briefs.

Repurpose every core asset across channels: guide ? webinar ? email series ? sales one-pager ? carousel ? QBR insert. Industry Events & EverLine-Hosted Events. Plan EverLine's presence at pipeline, power, and utility conferences and regulatory forums. Build and execute our own event franchise

• virtual workshops, onsite tabletop exercises, and closed-door executive briefings
• as door-openers for new logos and accelerators for cross-sell.

Marketing. Own EverLine's executive presence on . Drive a 3-4 post-per-week cadence across expert posts, carousels, and short-form video; activate employee and SME voices; run paid programs targeted only at named ABM accounts. SEO & Digital Lead Generation. Build topic clusters per segment (PHMSA/NERC explainers, operator field guides, case studies) that capture high-intent search and feed late-stage validation for risk-averse buyers. Intent-Based Marketing. Stand up the intent signal pipeline

• detect spikes in named accounts, route to CRM, launch tailored nurture, and trigger seller outreach with a regulatory narrative.

Direct feed to hunters and account managers. Pay-Per-Click & Paid Digital. Run paid search and paid social campaigns aligned to in-market buying signals and ABM target lists. Manage budgets, creative, landing pages, and conversion paths. Campaigns.

Run segmented and account-driven streams:

regulatory education, post-QBR expansion nurture, and a Quarterly Executive Brief. Personalize at the account level using assets owned, regulatory calendar, and engagement history. Measurement, Cost & ROI Reporting. Provide ongoing, transparent reporting on cost, performance, and ROI for every campaign and channel

• marketing-influenced pipeline, named-account engagement, cycle-time impact, cost per qualified meeting, and content-to-opportunity attribution. You own the dashboard. Sales Alignment. Run the weekly intent + engagement review with sales. Refresh ABM lists monthly. Reprioritize content to close sales gaps. Marketing here is a force multiplier for the commercial engine
• not a separate function. What You Bring Required 5-8+ years of B2B marketing experience, with material time spent in technical, regulated, or industrial services markets (energy, midstream, power, utilities, infrastructure, or adjacent). Hands-on experience
• required
• across every channel in scope: ABM, content generation, industry event execution, hosted events/webinars, organic and paid, SEO, intent-based platforms (e.

g., 6sense, Apollo, Bombora, Demandbase or similar), PPC/paid digital, and email/marketing automation. Proven ROI discipline. You have built and reported campaign-level cost, attribution, and ROI for executive audiences. You speak the language of pipeline, CAC, and influenced revenue

• not vanity metrics.

Strong commercial instincts. You know how to partner with sales, work named-account plans and translate complex technical or regulatory value into buyer-ready narrative. Builder mindset. Comfortable being the first marketer in the room. You can write the strategy, build the calendar, and execute the campaign in the same week. Excellent writing and editorial judgment. You can produce or shape content that technical buyers respect. CRM and marketing tech fluency (Salesforce, HubSpot or Marketo, Campaign Manager, Google Ads, SEO tooling, intent platforms). Bachelor's degree in marketing, communications, business, or a related field; equivalent experience considered. Bonus Familiarity with PHMSA, NERC, FERC, or TSA regulatory environments. Experience marketing managed services, outsourced operations, or technical professional services. Track record building a marketing function from zero or near-zero. Experience with Apollo, ZoomInfo, or similar B2B prospecting platforms. What Success Looks Like First 90 days: ABM target lists locked with sales for Top 50 accounts; foundational content engine producing weekly;

Align Sales Collateral:

cadence live; intent platform connected to CRM; first executive ROI dashboard published. First 6 months: Regulatory-led demand campaigns running across pipelines and power; SEO topic clusters ranking; PPC and intent-driven nurture generating sourced and influenced pipeline; EverLine-hosted workshop series launched. First 12 months: Demonstrable contribution to marketing-influenced pipeline and expansion; measurable cycle-time reduction; a documented, repeatable playbook for entering the next adjacent market segment. Why EverLine, Why Now EverLine sits at the intersection of regulation, reliability, and the assets that keep the country running. If you want to build a marketing function that materially shapes how those assets are operated

• and how a category-defining company shows up in its market
• we want to talk.

EverLine is an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. This position is based in the Houston area; this position will work a hybrid schedule of 3 days in our Cypresswood office location. The noise level in the work environment is usually quiet. Employment is contingent upon a successful background check and drug screen. Equal Opportunity Employer; E-Verify Employer This document describes the current position. It is not an employment contract. Our Company reserves the right to modify Position duties or Position descriptions at its discretion.