Marketing Professional

Marketing Professional WSH Headquarters Getzville, NY Job Details Full-time $68,000 - $75,000 a year 1 day ago Benefits Profit sharing Health insurance On-site gym 401(k) Work from home Qualifications Live chat Website maintenance Website management 7 years Bachelor's degree in communications WordPress Marketing Event coordination Content editing Content writing Email marketing campaigns Lead generation Mid-level Bachelor's degree in marketing Online blogs Bachelor's degree Brand messaging Demand generation marketing Communications Customer support Brand awareness campaigns AI Cross-functional collaboration Full Job Description About the Company William S. Hein & Co., Inc. is a global leader in legal publishing, serving over 3,500 institutions across 150+ countries. Our flagship product, HeinOnline, is the largest image-based legal research database worldwide, hosting 100+ databases and 250+ million pages of content. We simplify and innovate legal research, empowering professionals and researchers through cutting-edge technology and a user-focused approach. Why Join Us? At Hein, we don't just work; we thrive. Here's what sets us apart: Compensation & Financial Benefits Average 12-15% yearly employer contribution to your 401K/profit sharing plan - no employee contribution required, better than 99% of companies nationwide Competitive salaries with opportunities for performance-based increases Health & Wellness Benefits Comprehensive health coverage (up to 100% paid) In-house chef offering breakfast, lunch, and dinner-to-go Flexibility to work from home as needed to support your personal and professional well-being Quiet room equipped with massage chairs for relaxation and recharge Convenient access to scenic walking trails for outdoor breaks Complimentary access to on-site gym featuring a Peloton and sauna On-site resources for mental health support, nutrition counseling, and legal assistance Professional Growth Access to professional development programs, workshops, and mentoring Opportunities to take on impactful projects that elevate your skills and career Average company tenure is 15 years Tech-Forward Environment Join a team at the forefront of innovation, leveraging AI, advanced search algorithms, and data-driven development to transform research and simplify complex problems. Company Culture & Perks Employee-driven initiatives like employee events, book club, and volunteering Collaborative and innovative work environment powered by tools like Basecamp A culture that values ideas, collaboration, and curiosity What You Will Do Content Creation & Campaign Support Lead content marketing projects that help grow brand awareness, engage customers, and generate leads. Take ownership of content projects from start to finish, including planning, messaging, writing, launch support, and measuring results. Write, edit, and improve content for websites, landing pages, email campaigns, blogs, videos, product promotions, and other marketing materials. Turn product details and business priorities into clear, useful messaging that speaks to customer needs. Create campaign content and supporting materials across digital channels while keeping the brand voice and message consistent. Digital Content & Channel Execution Develop and improve content for email campaigns and remarketing efforts to increase engagement and drive conversions. Update and improve website, landing page, and product page content with a focus on clarity, ease of use, and performance. Bring creative ideas forward and carry them through into strong content, digital campaigns, and video projects. Collaboration & Performance Work closely with Sales and other teams to create content and campaigns that support outreach, pipeline goals, and broader business priorities. Use performance data, testing, and audience insights to improve content and strengthen marketing results over time. Use AI and marketing tools to work more efficiently and improve content development, campaign execution, and reporting. Events & Additional Support Support webinars, events, and occasional trade shows through content creation, promotion, follow-up, and on-site participation, with light travel a few times per year. Help with customer-facing support by phone and chat when needed, along with other related responsibilities. What You Bring Skills, Abilities & Interests Creating clear, engaging content across web, email, and digital marketing channels. Building and managing website content in WordPress and Elementor, including page creation, updates, and troubleshooting. Supporting email marketing efforts through campaign execution and platform management. Using AI tools to generate ideas, streamline content development, and improve marketing workflows. Taking ownership of projects, managing priorities, and using performance insights to improve results. Collaborating with internal teams while delivering responsive support for customer inquiries. Education & Experience Bachelor's degree in Marketing, Communications, or related field?? 7+ years of experience in digital marketing or a related role?? Additional Details Schedule Monday - Friday, during general business hours Full-time, in-office position Occasional remote work available on an ad hoc basis

Salary:

$68,000 to $75,000, depending on experience Diversity and Inclusion At William S. Hein & Co., Inc., we believe that diversity is what makes us stronger—in the workplace, and in the world. So, our mission is simple: to create an inclusive space where everyone feels valued and has an equal opportunity to succeed. If you have skills, passion, and a desire to make a difference, we want you on our team. Additionally, we understand that each person has unique needs, so let us know how we can best support you during the interview process and beyond. We are committed to ensuring that each member of our team has an equal opportunity to thrive within our organization.