Performance Marketing Manager

Performance Marketing Manager We are an Inc. 5000 fast-growing pet brand seeking a driven performance marketer. This role is the revenue engine behind our growth—turning traffic, content, and attention into profitable results across paid media, email/SMS, Amazon, affiliates, and social commerce. At Oxyfresh, performance marketing isn't just running ads … It's the system that turns every dollar, every click, and every piece of content into measurable growth. We're looking for someone who doesn't just manage campaigns. They think like a business operator, obsess over efficiency, and make data-driven decisions at speed. We're looking for someone who can own the full performance stack—because today, every channel is a revenue channel. This role reports to our Marketplace Growth Director and works closely with our Social & Creator Manager. What You'll Own Your role is to turn traffic, content, and attention into profitable growth—owning performance across paid media, email/SMS, Amazon, affiliates, and social commerce . Paid Media & Channel Execution to Drive Revenue Own and manage paid media across Meta, TikTok, and other platforms Launch, test, and optimize campaigns across audiences, creatives, and offers Continuously reallocate budget based on performance and efficiency Scale winning campaigns and quickly cut underperforming ones Email & SMS Marketing to Drive Conversion & Retention Own execution and optimization of email and SMS campaigns Manage campaign calendar aligned with promotions, launches, and key moments Optimize for revenue per send, not just opens and clicks Collaborate on flows and lifecycle improvements (welcome, post-purchase, winback) Amazon, Affiliates & Social Commerce to Drive Incremental Revenue Manage and optimize Amazon advertising performance Own affiliate marketing strategy and performance Oversee social commerce (TikTok Shop, IG Shop) from a revenue perspective Creator → Channel → Revenue Integration Partner closely with the Social & Creator Manager to leverage high-performing content Turn winning content into scalable ads, email creatives, and commerce assets Identify opportunities to scale creators through paid, affiliate, and commerce channels Testing, Optimization & Growth Run continuous experiments across creative (hooks, formats, messaging), audiences, offers, and channels Focus on what drives: Revenue Customer acquisition cost (CAC) Marketing efficiency ratio (MER) Contribution margin Maintain a high velocity of testing and iteration Performance Tracking & Insights Own performance reporting across all channels Identify what is driving growth—and what is not Provide clear insights and recommendations to improve performance Feed learnings back into content and campaign strategy Collaboration Across the Growth System Work closely with: Social & Creator Manager → to guide content that converts Growth Director → to align on strategy, budget, and goals Provide clear input on: What content to produce more of What offers are working Where to allocate budget AI & Tools (Non-Negotiable) Use tools and platforms to: Manage campaigns efficiently Analyze performance Scale testing Be comfortable working across platforms like Meta Ads, TikTok Ads, Klaviyo (or similar), Amazon Ads, and affiliate tools Performance & Growth Mindset You think in terms of total business performance, not individual channels You are accountable for revenue—not just campaign metrics You move quickly, test aggressively, and make decisions based on data Who You Are You are a performance marketer who thinks like a business operator You have experience managing paid media and lifecycle channels You are analytical and comfortable making decisions with imperfect data You understand how creative, offers, and channels work together You are scrappy, resourceful, and execution-focused You are obsessed with improving performance and driving growth You care about outcomes—not just activity Bonus Points If You … Have scaled paid media profitably for a DTC or eCommerce brand Have hands-on experience with Amazon Ads and affiliate programs Are already using AI tools daily (Claude, analytics tools, etc.) Understand how creative and offers drive performance across paid, email, and commerce If this gets you excited, we want to meet you .

Oxyfresh Core Values:

Do the

Right Thing:

These are the fundamentals of being the kind of human being who makes the right call for our customers, our team, and our brand.

Play Full Out:

We tackle everything head-on with a 'can and will do' attitude, often thinking beyond our roles to get great sh•t done. Be a

Good Teammate:

Where 'we did it' feels better than 'I did it.' We're dedicated, collaborative, and do what it takes to support and care for each other.

Embrace Growth:

We're each creating movement towards a healthier mind & body and spirit. We lean in hard to challenging our own beliefs, paradigms and habits to reinvent ourselves at every opportunity.

Have Fun:

We balance our hard work with laughter, wins, and crazy stories, epic office pranks, or a little friendly competition. Whether you're the life of the party or the quiet observer, when we have fun together, we make magic happen.

What We Offer:

Competitive pay and annual bonus opportunities. Comprehensive health, dental, and vision benefits. Paid Time Off (PTO) to recharge and relax. Work-from-home Fridays for flexibility. IRA matching program to support your future.

Location:

This is an in-office position with occasional flexible work-from-home

Fridays Pay:

$70,000.00 - $90,000.00 per year

Benefits:

401(k) matching Dental insurance Health insurance Health savings account On-site gym Paid time off Vision insurance Application Question(s): Have you Managed Meta Ads? Have you managed Amazon ads? Ability to

Commute:

Coeur d'Alene, ID 83814 (Preferred)

Work Location:

In person