K-12 HED CULTURE

At HED, we believe great design has the power to improve lives through positive impact. Our PreK-12 practice creates inspiring learning environments that support educational excellence, community engagement, and student success. As an integrated design firm, we bring together architects, engineers, planners, and designers to solve complex challenges through collaboration, innovation, and technical excellence.

POSITION SUMMARY

The Sector Marketing Manager leads the marketing function for the respective HED Pre K-12 Sector. The role is responsible for the quality, consistency, coordination, and execution of the sector's marketing activities, including oversight of proposals and RFP responses, qualifications packages, presentations, collateral, award submissions, project and staff information, and other sector-specific marketing materials. The Sector Marketing Manager serves as the primary marketing resource to sector leadership and works closely with lead principals, project teams, Strategy and Development, Communications, and the broader Marketing team. The role is responsible for translating the direction established by sector and pursuit leadership into compelling, accurate, responsive, and well-coordinated marketing deliverables. The Sector Marketing Manager is expected to develop deep expertise in Pre K-12 and directly supervises and develops the sector's Pursuit Specialists.

ESSENTIAL FUNCTIONS

Sector Marketing Leadership:

\nLead the day-to-day marketing function for Pre K-12\nServe as the primary marketing point of contact for the Sector Business Leader, sector leaders, lead principals, and sector teams\nHelp establish consistent sector messaging, qualifications, differentiators, and presentation of HED's capabilities\nCoordinate sector marketing priorities, assignments, schedules, and resources\nSupport the development and implementation of Pre K-12's annual marketing plan in collaboration with sector leadership, Strategy and Development, and Communications\n

Sector Knowledge and Content Management:

\nBecome an expert in the assigned sector's portfolio, including relevant projects, clients, markets, services, awards, outcomes, and differentiators\nMaintain current knowledge of key sector personnel, their roles, credentials, expertise, project experience, and client relationships\nUnderstand the sector's approach to its work, including common client needs, project types, delivery methods, market challenges, and value propositions\nDevelop, maintain, and continuously improve sector-specific boilerplate, project descriptions, staff biographies, resumes, qualifications, case studies, and proposal content\nCoordinate sector award submissions, conference materials, sponsorship materials, speaking proposals, and other promotional activities\nCollaborate with Communications on public relations, thought leadership, social media, project announcements, editorial opportunities, and external messaging; and Strategy and Development on market-facing activities, client initiatives, conferences, events, and pursuit support\nEnsure sector marketing materials accurately reflect current capabilities, experience, organizational structure, and strategic priorities; identify content gaps and coordinate development of needed materials\nCapture and organize information from completed projects and pursuits for future use\n

Proposals, RFPs, and Pursuit Support:

\nOversee the marketing response process for RFPs, RFQs, interviews, presentations, qualifications packages, and related pursuit deliverables\nCollaborate with the lead principal and Strategy and Development team to understand the pursuit strategy, client priorities, win themes, team structure, and desired response\nTranslate pursuit direction into clear, persuasive, and responsive written and visual materials\nEnsure submissions are accurate, complete, compliant, differentiated, and delivered on schedule\nFacilitate proposal reviews, interview preparation, presentation development, rehearsals, and final production\n

Staff Supervision and Development:

\nDirectly supervise the sector's Pursuit Specialists\nAssign and balance workload based on deadlines, complexity, staff capability, and sector priorities\nEstablish performance expectations and provide regular feedback, coaching, and mentorship\nSupport employee development through training, stretch assignments, and exposure to increasingly complex pursuits and responsibilities\nMonitor the quality, responsiveness, productivity, and consistency of work produced by Pursuit Specialists\nPromote collaboration, accountability, resource sharing, and consistent work practices across the Marketing team\nCoordinate with other Sector Marketing Managers and Marketing leadership to address workload peaks, staffing needs, and firmwide priorities\n

Process, Quality, and Continuous Improvement:

\nAdapt and reinforce firmwide marketing tools, campaigns, templates, proposal, pursuit, brand, and quality standards\nTrack sector marketing workload, pursuit activity, outcomes, and recurring resource needs\nIdentify opportunities to improve templates, content libraries, systems, processes, and team effectiveness\nSupport the effective use of HED's CRM, project data, staff information, digital asset management, and marketing technology platforms\n

QUALIFICATIONS

\nBachelor's degree in Marketing, Communications, Business, English, Journalism, or a related field\nEight to ten years of total marketing experience, including at least three years within architecture, engineering, construction, or professional services\nDemonstrated knowledge of complex RFP and RFQ processes within the A/E/C industry required\nExperience supervising, coaching, and developing marketing or proposal professionals required\nStrong writing, editing, organization, project management, and quality-control skills\nAbility to manage multiple concurrent deadlines and coordinate contributions from senior leaders and multidisciplinary teams\nDemonstrated ability to develop deep knowledge of a market sector, project portfolio, and professional team\nStrong judgment, interpersonal skills, accountability, and attention to detail\nProficiency with relevant proposal, presentation, document production, CRM, and content management tools\n

PHYSICAL REQUIREMENTS

\nProlonged periods of sitting at a desk and working on a computer\nAbility to communicate effectively in writing and verbally by phone, video conference, and in person\nVisual acuity sufficient to review and produce detailed written and graphic materials\n

WORK ENVIRONMENT

\nHED embraces a hybrid work model that supports autonomy, collaboration, and regular in-person engagement\nThe office is a professional, open-space environment supporting both collaborative and independent work\nPeriodic travel, extended hours, or deadline-driven work may be required in connection with major pursuits, interviews, conferences, or sector activities\n

OTHER DUTIES

This job description is not intended to contain a comprehensive listing of every activity, duty, or responsibility required of the position. 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