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CellCore Biosciences

Senior Director, Amazon & E-Commerce

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What they do

A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.

$112,825 / year median in Florida

+3% projected growth

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Job Description

About CellCore Biosciences CellCore Biosciences is an emerging leader in the health and wellness industry that pioneered the concept of foundational medicine within the nutritional supplement space. Through innovative formulations designed to support cellular health using proprietary Carbon Technology®, CellCore delivers science-backed solutions focused on addressing health at its foundation. As a fast-growing, mission-driven organization, CellCore is committed to advancing wellness through innovation, education, and high-quality products while empowering individuals to achieve their highest potential for health and well-being. About the Job We are seeking an experienced, growth-oriented Senior Director, Amazon & E-Commerce to lead the commercial strategy and oversee execution across Amazon and broader digital marketplace channels for our portfolio of premium, science -backed healthcare practitioner (HCP) brands. As an Integral pillar of our unified commercial organization, this leader will drive sustainable, profitable top-line growth while aggressively protecting brand equity, channel pricing integrity, and regulatory compliance. You will partner cross -functionally with Brand Marketing, HCP Sales, Media, and Supply Chain to ensure our digital marketplace execution seamlessly aligns with our overarching brand strategies.
Key Responsibilities Strategic Channel Leadership:
Own the multi-year strategy, P&L, and revenue targets for Amazon and emerging online retail marketplaces Align marketplace strategies directly with master brand plans, ensuring zero channel conflict with our core healthcare practitioner (HCP) ecosystem and digital dispensaries.
Operational & Commercial Execution:
Oversee end-to-end marketplace operations, including product catalog management, buy-box ownership, dynamic inventory forecasting, logistics/FBA allocation, and vendor/seller central administration. Drive continuous conversion rate optimization (CRO) across all Product Detail Pages (PDPs), including search-optimized copywriting, visual carousel architecture, A+ content, and brand storefronts.
Performance Marketing & Media:
Lead strategy and performance oversight for Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP) to drive profitable customer acquisition and maximize blended ROAS/TACoS. Collaborate with Brand Marketing to coordinate media pushes with product launch roadmaps, promotional calendars, and lifecycle initiatives.
Brand Protection, Governance & Compliance:
Implement rigorous brand protection protocols to eliminate unauthorized third-party (3P) gray-market sellers, counterfeiters, and Minimum Advertised Price (MAP) violations. Partner closely with Regulatory/Legal to ensure all listings, ingredient declarations, and structure-function claims strictly comply with
FDA/DSHEA
guidelines and Amazon dietary supplement certification mandates.
Cross-Functional Integration & Team Leadership:
Serve as the commercial lead for Amazon within our brand-first operating model, ensuring all digital promotional programs and messaging ladder up to the approved commercial brand playbook. Manage external agency and vendor partner relationships. Provide executive reporting on key channel KPIs, unit economics, market share shifts, and customer lifetime value trends.
Qualifications & Experience Eperience:
8+ years of progressive e-commerce leadership with a proven track record of scaling Amazon storefronts to significant multi-million-dollar scale; at least 3+ years operating at a Director or Senior Director level. Deep experience in the dietary supplement, nutraceutical, consumer health, or functional wellness space is strongly preferred.
Channel Expertise:
Mastery of Amazon Seller Central and Vendor Central architectures, FBA logistics, Brand Registry 2.0, and automated pricing/monitoring tools. Technical command of media algorithms, Amazon PPC/DSP management, keyword indexing kinetics, and dietary supplement testing/COA compliance. Demonstrated experience managing marketplace channels within a multi-channel enterprise (navigating the delicate balance between professional/HCP dispensary channels and consumer-facing retail) strongly preferred
Leadership & Mindset:
Proven ability to operate both strategically (P&L ownership, multi-year roadmaps) and tactically (hands-on problem-solving in Seller Central). Exceptional cross-functional communicator who thrives in a collaborative, brand-led environment.
Education:
Bachelor's degree in Business, Marketing, E-Commerce, or related field (MBA or advanced degree a plus).
Pay:
$190,000.00 - $290,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Vision insurance
Work Location:
Hybrid remote in Palm Beach Gardens, FL 33410

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Health and Wellness Programs
  • Health Insurance