Senior Director, Strategic Marketing

Senior Director, Strategic Marketing Requisition Number:

32356

Company:

Westinghouse Electric Co Location:

Cranberry Township, US Are you interested in being part of an innovative team that supports Westinghouse's mission to provide clean energy solutions? At Westinghouse, we recognize that our employees are our most valuable asset and we seek to identify, attract and recruit the most qualified talent while recognizing and encouraging the value of diversity in the global workplace.

About the role:

As a Senior Director, Strategic Marketing you will lead our marketing strategy, process and governance, implementing marketing excellence for the enterprise and business groups/units. You will strengthen Westinghouse's market presence by aligning marketing execution with the enterprise strategy, and establishing common governance, processes, and tools. The goal is to ensure consistent brand positioning, coordinated campaigns, use of marketing resources. You will report to the Chief Commercial Officer and be located at our Cranberry Township, PA site. Hybrid Work Schedule.

Key Responsibilities:

Establish and implement global marketing strategy, aligning with corporate priorities, market positioning, and long-term market needs.

• Define marketing priorities by applying market research, customer data, and competitor analysis. Translate insights into strategic possible effects for marketing decisions.
• Direct Westinghouse marketing activities, provide governance and determine best practices to maximize impact, by guiding prioritization, ensuring scale, and ensuring agreement across the enterprise.
• Lead, our global marketing organization.

Shape team to support Westinghouse long-term goals. Build enterprise marketing capabilities and identify upskilling opportunities. Oversee marketing execution across conferences, marketing campaigns, and content, aligning activities to priorities and ensuring consistency in delivery. Ensure plan supports our goals. Promote understanding across BU product marketing by leading team of BU marketing partners who serve as the main interface for their assigned product area or function.

• Define, track, and share marketing KPIs, providing visibility into business impact. Monitor marketing ROI and campaign effectiveness, optimizing. Champion enhancement of marketing capabilities by designing digital and GenAI enabled marketing tools to promote collaboration.
• Oversee marketing budget and allocate marketing spend based on priorities
• Collaborate with External Affairs, key account managers, BU sales and product management to ensure execution and understanding of market messaging and channels

Qualifications:

Bachelor's degree or equivalent experience. Master's degree preferred. 20+ years' related experience, with increasing levels of marketing-related leadership Understanding of marketing processes, analytics, executive reporting, and market positioning approaches We are committed to transparency and equity in all of our people practices. The base salary range for this position, which is dependent upon experience, qualifications and skills, is estimated to be $189,200 to $236,500 per year. In addition to the base pay, this role may be eligible for incentive pay based on company and individual performance. #LI-Hybrid Why Westinghouse? Our benefits package is tailored to meet the diverse needs of our employees, while also promoting wellness and career growth. The following are representative of what we offer: Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members 401(k) with Company Match Contributions to support employees' retirement Paid Vacations and Company Holidays Opportunities for Flexible Work Arrangements to promote work-life balance Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers Global Recognition and Service Programs to celebrate employee accomplishments and service Employee Referral Program Westinghouse Electric Company is the global nuclear energy industry's first choice for safe, clean, and efficient energy solutions. We enable our delivery of this vision by living our value system: Safety and Quality Integrity and Trust Customer Focus and Innovation Speed and Passion to Win Teamwork and Accountability While our Global Headquarters are located in Cranberry Township, PA, we have over 11,000 employees working at locations in 19 different countries. You can learn more by visiting http://www.westinghousenuclear.com . Westinghouse is an Equal Opportunity Employer including Veterans and Individuals with Disabilities Get connected with Westinghouse on social media: Twitter | Facebook | LinkedIn | YouTube Employment opportunities may require access to information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

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