Responsibilities Social Marketing:

Adapt social media strategies to enhance brand awareness and drive traffic in-store and online on various platforms (Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, LinkedIn, etc.).\nExecute on guidance provided by the Senior Social Media Manager.\nCreate regular, original, on-brand content for social media, including copy/storytelling, video, live streams, and photography.\nManage time and projects by utilizing a team content calendar and submitting content for approval at least 1 week in advance.\nGrow social media audiences on all platforms with the use of promotions, contests, partnerships, and other effective tactics.\nAnalyze performance metrics and trends on a weekly basis to refine content creation for optimal outcomes.\nCollaborate with other Student Marketing Directors, influencers, athletes, and administrators through social media content to establish meaningful connections and drive traffic to the store.\nMeet regularly with the Senior Social Media Manager on campaigns, social media best practices, etc.\nRespond to customer service inquiries on social media and through the website.

In-Store Marketing:

Engage university administrators to support and drive traffic to the Campus Store.\nDevelop a local marketing calendar and execution plan that includes key campus events (sports, graduation, etc.) in addition to creating excitement for non-key event weeks.\nTrack marketing tactics and execution for campaigns, store events, and local initiatives.\nAct as the liaison between the store and the in-house creative/production team to develop desired marketing collateral to support local marketing efforts.\nDevelop relationships with school contacts, including marketing, admissions, alumni, athletics, etc., to engage support for sharing of local initiatives to drive commissionable sales.\nDiscuss local strategy with OTC marketing partners for execution of strategy.\nMeets regularly with the Campus Store Director/Manager on the local marketing calendar.\nGenerate and activate in-store events and manage marketing operations to increase foot traffic to the store during non-event times, including NIL opportunities, scavenger hunts, etc.\nSupports national marketing initiatives at the store level.\nMaintain in-store signage, online image maintenance, and EDU compliance. Other duties as assigned. Applicants must be enrolled as students at the university where this position is being offered.\nSophomore or Junior.\nApplicants must be able to work 20 hours a week.\nCreative thinker with a keen eye for engaging content.\nAbility to thrive in a fast-paced, dynamic, and entrepreneurial environment.\nUp-to-date knowledge of social media trends, algorithms, and best practices.\nSelf-starter who takes the initiative.\nExcellent verbal and written communication skills.\nExcellent organizational skills and attention to detail.\nAble to build and present reports on your efforts that show an evaluation of your performance and provide leadership with the ability to track results.\nAbility to manage and work within assigned local budget.\nProficient in Microsoft Office Suite.\nBackground in Canva Pro and CapCut Pro is a plus!\nIt requires some evening and weekend work to oversee events and manage and complete projects based on the needs of the business.\nAbility to sit, stand, walk, lift, carry, push, and pull.

Handle objects:

conventional computer hardware and office supplies.

Work Environment:

This position primarily involves in-store content creation, with optional remote work opportunities available during school breaks (e.g., spring break and summer break).

International Students:

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Student Marketing Director- Boston College - Chestnut Hill, MA