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ChargePoint

Technical Marketing Manager

Job Description

The Role Develops technical marketing for EV charging hardware, energy management software, and fleet solutions. Creates technical content, product positioning, competitive analyses, architecture diagrams, integration guides, demos, and sales enablement materials. Collaborates with engineering, product management, sales enablement, and solutions engineering teams to translate complex products into customer-facing messaging. Supports launches, partner and customer briefings, events, technical training, and content library management while using AI tools to improve content creation and analysis. Summary Generated by Built In About Us With electric vehicles expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040, electric mobility is becoming a reality. ChargePoint (
NYSE:
CHPT) is at the center of this revolution, powering one of the world's leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need across North America and Europe. We bring together drivers, businesses, automakers, policymakers, utilities and other stakeholders to make e-mobility a global reality. Since our founding in 2007, ChargePoint has focused solely on making the transition to electric easy for businesses, fleets and drivers. ChargePoint offers a once-in-a-lifetime opportunity to create an all-electric future and a trillion-dollar market. At ChargePoint, we foster a positive and productive work environment by committing to live our values of Be Courageous, Charge Together, Love our Customers, Operate with Openness, and Relentlessly Pursue Awesome. These values guide how we show up every day, align, and work together to build a brighter future for all of us. Join the team that is building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come. Reports To VP of Product Marketing and Sales Enablement What You Will Be Doing ChargePoint is seeking a Technical Marketing Manager to bridge engineering and the market by translating complex EV charging products into clear, compelling technical narratives. This role will support networked charging hardware, energy management software, and fleet solutions. You will create high‑impact technical content, enable sales and partners with accurate positioning, and ensure technical materials stay current as products evolve. This role requires close collaboration with sales enablement, product management, and solutions engineering, as well as external engagement through events and customer briefings. What You Will Bring to ChargePoint You bring the ability to turn technical product details into buyer‑focused storytelling that drives understanding and adoption. Your work will improve sales effectiveness, strengthen product differentiation, and ensure customers and partners have clear, accurate technical guidance. You operate independently, stay close to evolving product capabilities, and use modern tools, including AI, to scale content creation and maintain quality. The ideal candidate will have prior Technical Marketing, Product Marketing, Solutions Engineering, or Sales Engineering experience supporting complex technical products. Candidates should be able to demonstrate ownership of technical content, customer-facing product messaging, technical enablement, demos, and cross-functional collaboration with product and engineering teams. Candidates with a background in Sales Engineering, Solutions Engineering, or Solutions Architecture who are looking to transition into Technical Marketing are strongly encouraged to apply. Requirements 8-12 years of experience in Technical Marketing, Product Marketing, Solutions Marketing, Technical Product Marketing, Sales Engineering, or Solutions Engineering roles supporting complex technical products, including experience owning positioning, technical content, sales enablement, and go-to-market initiatives. Technical background in EV charging, energy management, fleet electrification, charging infrastructure, or related energy technologies, including knowledge of protocols such as OCPP and connected energy ecosystems. Proven ability to independently create technical marketing content (e.g., white papers, solution briefs, competitive analyses, architecture diagrams, integration guides, demos) Strong written communication skills with the ability to clearly translate complex technical concepts into customer-facing messaging and technical narratives Comfortable working hands-on with products and collaborating closely with engineering, product management, and solutions engineering teams Experience using AI tools to support content creation, research, and analysis Preferred Skills Experience influencing product development based on feedback from customers and customer-facing teams Experience developing competitive technical comparisons based on product capabilities Familiarity with creating architecture diagrams and integration guides Experience supporting product launches with technical positioning, sales enablement, and technical training materials Track record of maintaining and scaling technical content libraries Public speaking experience at industry events, webinars, or customer briefings Location US - Remote The base salary range for this role is $147,825 - $195,500 per year. In addition, this position is eligible for annual merit-based RSU grants. The company offers a comprehensive benefits package including health, dental, and vision insurance; 401(k); paid time off; parental leave; life and disability insurance; and wellness resources. Compensation may be adjusted based on work location. We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. If there is a match between your experiences/skills and the Company needs, we will contact you directly. ChargePoint is committed to fostering an inclusive workplace that welcomes and supports all qualified individuals. In alignment with this commitment, we ensure that persons with disabilities are provided with reasonable accommodations throughout the employment process. If you need a reasonable accommodation to participate in the application or interview process, to perform essential job functions, or to access any other benefits and privileges of employment, please contact us at accommodations@chargepoint.com . ChargePoint is an equal opportunity employer. Applicants only - Recruiting agencies do not contact. Read Full Description Skills Required 8-12 years of experience in Technical Marketing, Product Marketing, Solutions Marketing, Technical Product Marketing, Sales Engineering, or Solutions Engineering supporting complex technical products Experience owning positioning, technical content, sales enablement, and go-to-market initiatives Technical background in EV charging, energy management, fleet electrification, charging infrastructure, or related energy technologies Knowledge of protocols such as OCPP and connected energy ecosystems Ability to independently create technical marketing content, including white papers, solution briefs, competitive analyses, architecture diagrams, integration guides, and demos Strong written communication skills and ability to translate complex technical concepts into customer-facing messaging and technical narratives Comfort working hands-on with products and collaborating with engineering, product management, and solutions engineering teams Experience using AI tools for content creation, research, and analysis Experience influencing product development based on customer and customer-facing team feedback Experience developing competitive technical comparisons based on product capabilities Familiarity with creating architecture diagrams and integration guides Experience supporting product launches with technical positioning, sales enablement, and technical training materials Track record of maintaining and scaling technical content libraries Public speaking experience at industry events, webinars, or customer briefings ChargePoint Compensation & Benefits Highlights The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ChargePoint and has not been reviewed or approved by ChargePoint. About This Summary Healthcare Strength — Health coverage is presented as comprehensive, with full medical, dental, and vision plus programs like EAP, life/AD&D, disability, and tax‑advantaged FSAs/HSAs. This core coverage serves as a strong foundation even when other elements feel mixed. Equity Value & Accessibility — Employees can participate in an ESPP and may receive discretionary equity awards, and commentary highlights equity as a meaningful part of total compensation. In a stock‑centric pay mix, this can provide upside for those who value equity exposure. Wellbeing & Lifestyle Benefits — On‑site EV charging, stocked kitchens, pet‑friendly offices, and fitness amenities are called out as everyday perks. These lifestyle benefits align with the company's mission and can enhance the day‑to‑day experience for office‑based staff. Learn more about ChargePoint's Compensation & Benefits → ChargePoint Insights What's It Like to Work at ChargePoint? ChargePoint Culture & Values ChargePoint Career Growth & Development What's the Work-Life Balance Like at ChargePoint? ChargePoint Leadership & Management ChargePoint Company Growth, Stability & Outlook View all jobs at ChargePoint View ChargePoint Profile Report Job

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Professional Development
  • Employee Stock Options (ESOs)
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