A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Chattanooga, TN Job Details $135,000 - $165,000 a year 1 day ago Qualifications Quantitative applied research Qualitative data analysis Business strategy analysis Team development Behavior analysis Leading team collaboration initiatives Data-driven content Marketing agency experience Team motivation (leadership skill) Quantitative marketing research Cross-functional communication Team building Full Job Description VaynerX VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company i s home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
ABOUT CHUKMEDIA
ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems Overall Purpose Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.
KEY AREAS OF RESPONSIBILITY
Articulate data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client. Bring the consumer's world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research. Demonstrate strong analytical and strategic skills to help solve clients' business problems. Stay abreast of the competitive landscape and identify new methodologies as it pertains to data and human centered research to deliver meaningful results for our clients. Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate. Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation. Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders. Be an ambassador in the development of new insights, audience segmentation and cultural analysis that will build clients' businesses. Responsible for growth and development of his/her direct reports / team by providing clear, direct, actionable and motivating feedback Brief creative teams for ideation and steer / facilitate brainstorms and workshops. Build and maintain client and external agency relationships.
EXPERIENCE/KNOWLEDGE REQUIRED 7-9
years strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas. Management experience, recognized for their ability to balance Strong leadership experience and recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output. Ability to review qualitative, quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights. Ability to interact with and influence people of an organization, fostering strong cross-functional teamwork and collaborative results. Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning. Understanding of multiple channels for communications and connections, and their role in brand and content marketing. Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly. This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time. All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process. VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.
