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Senior Brand Manager

Job

Dollar General

Goodlettsville, TN (In Person)

Full-Time

Posted 5 days ago (Updated 2 days ago) • Actively hiring

Expires 7/22/2026

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Job Description

Work Where You Matter At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive. Company Overview Dollar General Corporation has been delivering value to shoppers for more than 80 years. Dollar General helps shoppers Save time. Save money. Every day.® by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, housewares and seasonal items at everyday low prices in convenient neighborhood locations. Learn more about Dollar General at www.dollargeneral.com/about-us.html . Job Details Deliver Private Brands' goals in assigned categories: sales, margin contribution, and share. Lead a cross-functional team of analysts, product development, supply chain to develop and introduce new products, improve existing products, and effectively market and promote the brand(s) to consumers. Work closely with category buyers to develop annual business and promotional plans to achieve financial goals. Create external and in store marketing programs to support brand growth objectives. Develop business reviews (category assessments) to identify private brand opportunities. Ensure business plan is executed properly: pricing, distribution, promotion plan, etc. Negotiate with key suppliers to create products and marketing programs. Qualifications Demonstrated ability to manage brands across multiple categories Advanced skills in category analysis, planning, forecasting and budgeting Excellent written and verbal communication skills High degree of initiative, along with excellent execution capabilities Good interpersonal skills to develop and maintain effective business relationships at all levels of the company and in the supplier community Excellent project management, leadership, and supervisory skills Syndicated research experience with good understanding of marketing, merchandising, and retail Negotiation and conflict resolution skills Bachelor's degree in Business, Marketing, Management or related field. 7+ years of relevant experience in brand/category management required. Previous experience as a Buyer or Brand Manager in a Retail environment.
Qualifications:
Demonstrated ability to manage brands across multiple categories Advanced skills in category analysis, planning, forecasting and budgeting Excellent written and verbal communication skills High degree of initiative, along with excellent execution capabilities Good interpersonal skills to develop and maintain effective business relationships at all levels of the company and in the supplier community Excellent project management, leadership, and supervisory skills Syndicated research experience with good understanding of marketing, merchandising, and retail Negotiation and conflict resolution skills Bachelor s degree in Business, Marketing, Management or related field. 7+ years of relevant experience in brand/category management required. Previous experience as a Buyer or Brand Manager in a Retail environment.