Management Opportunity Available! Marketing Director for Assisted Living and Memory Care Facility Full-time Management Position with Benefits. $8,000 Sign-On Bonus! Do you want to work somewhere that... You get to make a real difference in people's lives every day? You will be appreciated, respected, and valued for the work you do? If so, you may be a good fit for our Team.
OPTIONS INCLUDE
- Excellent Health Insurance Plan to include Vision and Dental
- Company paid Life Insurance
- Longevity Bonus starting at $1,000 up to $2,000 yearly
- Vaccination Bonus Email resumes to Shelley Bailey, our Executive Director, execdirector@calofjc.
com. Join Our Team of "Caring People, Caring for People." EOE/Minorities/Females/Veteran/Disability Job Summary We are seeking an energetic and visionary Marketing Director to lead our marketing initiatives and drive brand growth across multiple channels. In this pivotal role, you will develop comprehensive marketing strategies, oversee digital campaigns, and foster innovative content creation to elevate our market presence. Your leadership will inspire teams to execute performance marketing efforts that deliver measurable results, ensuring our brand remains competitive and compelling in a dynamic marketplace. This paid position offers an exciting opportunity to shape the future of our brand through strategic planning, creative execution, and data-driven decision-making. Responsibilities Develop and implement integrated marketing strategies aligned with company goals, focusing on digital marketing, content creation, and brand positioning. Lead the planning and execution of SEO (Search Engine Optimization) initiatives utilizing SEO tools and keyword research to improve organic search rankings. Oversee paid advertising campaigns across platforms such as Google Ads (formerly Google AdWords), Facebook Advertising, and social media marketing channels to maximize reach and conversions. Manage content management systems like WordPress and other platforms to ensure consistent, engaging content delivery across websites and digital assets. Utilize analytics tools including Google Analytics and marketing automation software to monitor campaign performance, optimize conversion rates, and generate actionable insights. Collaborate with creative teams proficient in Adobe Photoshop, Adobe Creative Suite, and graphic design to produce compelling visual content that resonates with target audiences. Drive performance marketing initiatives by leveraging SEM (Search Engine Marketing), email marketing, social media management, and e-commerce strategies to boost engagement and sales. Coordinate with cross-functional teams on HTML, CSS, JavaScript, SQL for website enhancements, landing page optimization, and data analysis efforts. Conduct market research to identify industry trends, competitor activities, and emerging opportunities within B2B (business-to-business) markets. Lead a team of marketing professionals by setting clear objectives, providing mentorship, and fostering a culture of innovation and excellence. Skills Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits. Strong understanding of conversion optimization techniques to improve user engagement and lead generation. Expertise in SEO best practices combined with experience managing Google Ads campaigns. Skilled in social media marketing strategies across platforms like Facebook, LinkedIn, Twitter, and Instagram. Advanced knowledge of Adobe Photoshop, Adobe Creative Suite for graphic design and content creation. Experience working with WordPress or other content management systems for website updates and management. Familiarity with HTML, CSS, JavaScript for website customization and troubleshooting technical issues. Ability to analyze data using Google Analytics and SQL for performance measurement and reporting. Knowledge of email marketing platforms such as Mailchimp or HubSpot for campaign automation. Strong copywriting skills for creating compelling content tailored to diverse audiences. Experience managing digital advertising campaigns including SEM (Search Engine Marketing) and Facebook Advertising. Understanding of e-commerce platforms and strategies for online sales growth. Ability to utilize marketing automation tools for campaign management at scale. Excellent project management skills with the ability to coordinate multiple initiatives simultaneously within a fast-paced environment. This role is perfect for a passionate marketer eager to lead innovative campaigns that make a tangible impact! Join us in shaping the future of our brand through strategic insight, creative excellence, and data-driven results!
Benefits:
Dental insurance Health insurance Health savings account Life insurance Paid time off Vision insurance
Work Location:
In person
