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Trinity Valley Community College

Digital Content Specialist

Career Insights for Content Marketing Manager

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Based on Texas data

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What they do

A Content Marketing Manager manages and creates the content presented by a company to it's customers. Content varies in formats including web pages, social media platforms, blogs, white papers and video. Manages content marketing initiatives to drive traffic, and customer engagement that deliver sales and customer retention. Measure responses to initiatives and tailors future initiatives accordingly.

$121,601 / year median in Texas

+11% projected growth

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Job Description

More Like This Between $49k and $54k Per Year DOE (Depends on Experience) Position range in Texas $32k - $107k Per Year Digital Content Specialist Trinity Valley Community College
Occupation:
Media and Communication Workers, All Other
Location:
Athens, TX - 75751-3243
Job Type:
Regular, Full Time (30 Hours or More), Permanent Employment
Posted:
08/11/2026 Positions available: 1
Source:
WorkInTexas
Web Site:
WorkInTexas Onsite /
Remote:
Work onsite all of the time
Updated:
08/14/2026
Expires:
09/10/2026 Job #: 17053228 Job Requirements and Properties Help for Job Requirements and Properties. We Hire Vets Employers whose workforce is composed of at least 10 percent military veterans are eligible to receive a "We Hire Vets" employer recognition decal to proudly display on their storefront, an decal. Work Onsite Full Time Education Bachelor's Degree Experience 36 Month(s) Language English, Well Schedule Full Time Job Type Regular Duration Permanent Employment Benefits Help for . Description Responsible for creating, capturing, and producing high-quality digital content that showcases Trinity Valley Community College as a whole. Through photography, video production, and video journalism, this role tells the stories of our students, faculty, staff, and community, elevates the TVCC brand, strengthens engagement, and supports the overall communication and marketing goals of the college.
REPORTS TO
Director of Marketing and Communications Job Duties Lead all phases of video production, including concept development, scripting, storyboarding, filming, lighting, audio capture, and post-production editing. Produce high-quality videos that highlight student success, academic programs, campus life, and institutional initiatives. Capture and edit interviews, testimonials, and narrative-driven stories that support recruitment, retention, and brand-building goals. Manage video archives, organize raw and edited footage, and maintain an accessible digital asset library. Produce high-quality photography, video journalism, and multimedia storytelling that showcases student, faculty, staff, and community achievements. Strengthen brand awareness, increase audience engagement, and support recruitment and retention efforts through strategic video and photo content creation. Curate and prepare digital media for the colleges social media presence on Facebook, Instagram, X (Twitter), YouTube, and emerging platforms. Produce platform-optimized video and photo content for Facebook, Instagram, X (Twitter), YouTube, and other digital channels. Support the Marketing team by providing timely, engaging visual assets for campaigns, announcements, and events. Collaborate with the Marketing team to develop visual assets for press releases, news stories, and media outreach. Ensure all video and photography content aligns with the colleges brand voice, visual identity, and strategic communication goals. Build and maintain strong relationships with internal departments, external partners, and media outlets to support content development and distribution. Maintain and manage all photography and videography equipment, including cameras, lenses, lighting, audio gear, and accessories. Oversee equipment inventory, repairs, upgrades, and safe storage to ensure readiness for all production needs. Maintain confidentiality and uphold professional communication standards in all content and interactions. Perform additional duties as assigned by the Director of Marketing and Communications to support the Marketing and Communications department.