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K
KTEN
Digital Marketing/Local Sales Manager (3+ yr exp req.)
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What they do
A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
$119,249 / year median in Texas
+8% projected growth
Job Description
Digital/Local Sales Manager KTEN, the NBC, ABC, and CW affiliates in the Sherman-Ada DMA, is currently seeking a Digital/Local Sales Manager to lead our multiplatform sales team. The ideal candidate will possess strong leadership skills and have a passion for selling and teaching across both broadcast and digital ecosystems. Duties include but are not limited to: Manage local sales team and oversee all sales activities Establish and implement strategic plans for the sales team Recruit, train and motivate local Account Executives Clearly define Account Executive performance expectations for both television and digital goals Develop and maintain strong client relationships with local businesses and regional advertising agencies Communicate effectively with other managers and supervisors Drive aggressive new business development by bundling broadcast and digital platforms (including CTV, programmatic display, and targeted video) Manage television inventory and digital pricing strategies to maximize revenue yield Oversee accounts receivable, credit policies, and digital campaign pacing/fulfillment tracking Review and resolve preemptions daily Effectively forecast broadcast and digital sales revenue Conduct weekly sales meetings and specialized digital sales training