Director of Marketing

Why The Morgan Group? At The Morgan Group, we are more than our 70+ multifamily properties — we are a community built on people. We believe in treating everyone with respect and dignity, from our team members and partners to our residents, clients, subcontractors, and vendors. We strive to foster an inclusive environment where every idea, perspective, and contribution is valued, and where everyone feels heard and appreciated. Our Core Values are the foundation of our success — they guide how we hire, reward, and evaluate every member of the Morgan team. Morgan Core Values We are Self-Starters In it to win it We take initiative Be accountable One Morgan We are team players We are inclusive No Drama We Get it Done We are reliable We are effective Raise the Bar We seek excellence We learn from our mistakes We strive to improve Hold ourselves to high standards Keep on Truckin' Embrace challenges & be optimistic We are resilient Choose positivity We are level-headed Reputation is Earned Daily Do the right thing We are honest and have high integrity We make good decisions Our future depends on it We attract and retain top talent by offering full-time team members a comprehensive range of benefits designed to support their well-being and success: Advancement opportunities Training Low-cost Medical, Dental, Vision Flexible Spending Accounts (Medical, Limited Purpose & Dependent Care) Health Savings Account Voluntary Life Insurance Long-Term Disability Insurance Company Paid Life Insurance Company Paid Short-Term Disability Insurance 401K (Traditional & Roth) with Company Match Employee Assistance Program Paid Time Off plans including: Vacation Sick Floating Holiday Bereavement Leave Holiday Schedule Referral Bonus Program Annual Bonus Program Vacation Sick Floating Holiday Bereavement Leave Holiday Schedule How does Morgan Group benefit you? Joining Morgan Group means more than just a job — it's a chance to learn, grow, and build a career you're proud of. From property management and maintenance to construction and development, we provide the tools, training, and team support to help you reach your full potential. Job purpose What Success Looks Like Clear, defensible marketing strategy across a 30-35 asset portfolio Trusted, consistent performance reporting that owners believe Identification and correction of performance opportunities Improved lead quality, conversion, and ROI Strong owner relationships built on credibility and transparency A scalable marketing operating system that reduces chaos and rework Core Responsibilities Portfolio Strategy & Performance Own marketing strategy and results across all assigned third-party assets. Segment the portfolio by asset type, market conditions, and business objectives. Prioritize time, attention, and spend across 30-35 assets with disciplined judgment. Identify underperformance quickly and implement corrective action plans. Digital Marketing & Channel Leadership Set portfolio-level standards and strategy across ILS, paid media, SEO, websites, listings, reputation management, and social channels. Ensure marketing efforts are intentional, measurable, and continuously optimized. Balance consistency with asset-level nuance where it matters. Data, Reporting & Decision-Making Ensure lead source integrity, attribution accuracy, and reporting consistency. Translate data into decisions—not noise. Clearly explain what changed, why it changed, and what actions will follow. Vendor & Budget Ownership Make confident budget recommendations—when to increase spend, when to pull back, and why. Ensure vendor strategy aligns with asset-level and owner objectives. Owner & Executive-Level Leadership Serve as the primary marketing presenter in owner meetings for the third-party portfolio. Lead high-stakes conversations with clarity, confidence, and professionalism. Set expectations early and reset them when needed. Team Leadership & Scale Directly manage 1-2 team members; set clear expectations and develop talent. Establish playbooks, standards, and processes that allow the portfolio to scale. Influence regional and onsite teams through authority, clarity, and credibility. Leadership Expectations Operate independently and decisively. Be comfortable making and defending decisions. Think at the portfolio level, not the property level. Communicate in a direct, factual, and composed manner. Qualifications (Non-Negotiable) Prior experience as a Director-level marketing leader in multifamily. Proven success managing large portfolios (25+ assets). Demonstrated experience working with third-party owners or institutional clients. Strong digital marketing fluency paired with operational understanding. Ability to connect marketing decisions to leasing performance and NOI drivers. Executive presence and comfort presenting to owners and senior stakeholders. Growth Opportunity This role is intentionally built to scale. A high-performing individual will be viewed as VP-track, with the opportunity to expand portfolio responsibility and influence over time. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.