Director of Marketing

Company Overview We are a Hudson Oaks, Texas-based Internet Service Provider (ISP) delivering High Speed Internet and Voice Services throughout multiple states to residential, business, K-12 Education and government customers. We believe there is much more to an internet company than just delivering cost-effective internet solutions; we believe in delivering an overall customer experience that our competitors simply cannot match. Company Overview Nextlink is a rapidly growing, Texas-based Internet Service Provider delivering high-speed internet and voice solutions across multiple states to residential, business, education, and government customers. Beyond connectivity, we are committed to delivering a differentiated customer experience and being a trusted partner in the communities we serve. Position Overview The Director of Marketing is a senior leadership role responsible for defining and executing the company's end-to-end marketing strategy to accelerate subscriber growth, expand market share, and strengthen brand equity across all service areas. This leader will drive a performance-oriented marketing organization that integrates brand, demand generation, product marketing, and community engagement. The role requires a strategic thinker with strong operational discipline, capable of aligning marketing investments to measurable business outcomes including subscriber acquisition, revenue growth, and customer lifetime value. The Director of Marketing will serve as a key partner to Sales, Operations, Product, and Executive Leadership to support new market launches, product rollouts, and ongoing growth initiatives across fiber and fixed wireless technologies. Key ResponsibilitiesStrategic Leadership & Growth Develop and lead the company's comprehensive marketing strategy aligned to revenue targets, market expansion plans, and product roadmap Own marketing's contribution to subscriber growth, ARPU expansion, and market penetration across all regions Establish scalable go-to-market frameworks for new fiber builds, fixed wireless expansion, and product launches Define and evolve Nextlink's brand positioning to reinforce differentiation in highly competitive markets Demand Generation & Performance Marketing Build and optimize a multi-channel demand generation engine across digital, direct, field, and partner channels Oversee lead generation strategy, pipeline development, and conversion optimization in partnership with sales teams Implement closed-loop reporting to track marketing ROI, cost per acquisition (CPA), and channel effectiveness Develop remarketing, referral, and upgrade campaigns to maximize customer lifetime value Market Expansion & Launch Execution Lead marketing strategy for new market launches, including fiber expansion and wireless coverage growth Partner cross-functionally to support installation backlog targets and subscriber ramp timelines Ensure readiness across messaging, creative, field enablement, and local market activation Drive localized marketing strategies that align with community engagement and regional dynamics Brand, Content & Communications Own brand strategy, messaging, and storytelling across all channels Oversee development of high-impact content including digital assets, video, campaigns, and sales collateral Manage Nextlink's presence across social media, digital platforms, and community engagement initiatives Serve as a key external representative with media, partners, and stakeholders Analytics, Insights & Optimization Establish a data-driven marketing organization with robust analytics, reporting, and forecasting capabilities Analyze customer behavior, market trends, and competitive positioning to inform strategy Continuously optimize campaigns and channel mix based on performance insights Provide executive-level reporting with clear recommendations and action plans Budget & Resource Management Own and optimize the marketing budget to maximize ROI and efficiency across all initiatives Allocate resources across channels, markets, and programs based on performance and strategic priorities Develop forecasting models for reach, cost, and expected return on marketing investments Cross-Functional Leadership Act as the primary liaison between Marketing, Sales, Field Operations, and Customer Experience teams Align marketing efforts with sales execution, call center operations, and field performance Support enterprise and commercial sales initiatives with targeted marketing programs Ensure consistent messaging and execution across all departments and markets Vendor & Partner Management Lead relationships with external agencies, digital partners, and marketing vendors Ensure all partners deliver against KPIs, timelines, and budget expectations Drive accountability and performance across outsourced marketing functions Community & Event Strategy Oversee community engagement strategy, sponsorships, and local activation efforts Develop quarterly initiatives that reinforce Nextlink's commitment to "making a difference" in the communities served Manage marketing event calendar to maximize brand exposure and local impact Required Experience & Qualifications 8+ years of progressive marketing leadership experience, preferably within telecom, broadband, or high-growth technology environments Proven track record of driving measurable revenue growth through integrated marketing strategies Deep expertise across digital marketing, demand generation, brand strategy, and product marketing Strong analytical mindset with experience in marketing analytics, attribution, and performance optimization Experience managing multi-million dollar budgets and forecasting marketing ROI Demonstrated ability to lead, develop, and scale high-performing teams Excellent communication, executive presence, and stakeholder management skills Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred) Professional certifications (e.g., CIM) are a plus Work Environment & Additional Information Full-time position based in Hudson Oaks, Texas Hybrid office environment with moderate travel (~10%) High cross-functional collaboration with internal teams and external partners Equal Opportunity Employer Nextlink is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. Employee Acknowledgement By signing below, the employee acknowledges understanding of the role, responsibilities, and performance expectations associated with this position.

Job Type:

Full-time Benefits:

401(k) matching Dental insurance Health insurance Health savings account Life insurance Paid time off Referral program Retirement plan Vision insurance

Schedule:

10 hour shift 8 hour shift Monday to

Friday Work Location:

In person Affirmative Action (AAP/EEO Statement): Nextlink is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

Drug Free Workplace:

Nextlink intends to provide a safe work environment that will help protect the safety, health and well-being of all employees. Therefore, we are committed to an alcohol and drug-free workplace. Why Work For Nextlink? We bring the high-speed Internet and phone experience to the underserved markets of Texas, Oklahoma, Kansas, Nebraska, Iowa and Illinois. We make a difference in the lives of everyone we serve, whether it is an online student, a work-at-home family, or large enterprises such as ISDs, higher education, or government entities. Take a look below at our different career offerings and send us your resume today! Benefits Full-time work with overtime available Employer paid medical, dental, and vision 401K with a match Training provided Career advancement opportunities Paid time off and holidays Voluntary life insurance Referral bonus program