Associate Director II - Associate Director for Fan Engagement and Athletics Marketing

$0k Salary Not Available Position range in Walker County $40k•$62k Per Year Associate Director II•Associate Director for Fan Engagement and Athletics Marketing

SAM HOUSTON STATE UNIVERSITY

Occupation:

Public Relations Specialists

Location:

Huntsville, TX•77340 Positions available: 1 Job #: 16998524

Source:

WorkInTexas

Posted:

04/03/2026

Updated:

04/06/2026

Expires:

04/03/2027

Web Site:

WorkInTexas Onsite /

Remote:

Not Specified

Job Type:

Regular, Full Time (30 Hours or More), Permanent Employment, Other, see job description Shift

Agency Job ID:

202600082S Job Requirements and Properties Help for Job Requirements and Properties. Work Onsite Full Time Education Bachelor's Degree Experience 48 Month(s) Schedule Full Time Job Type Regular Duration Permanent Employment Public Transit Available Benefits Help for .

Department:

IMC Athletics External Engagement Full Time Open until filled:

Yes Requisition:

202600082

S Educational and Experience Requirement:

Bachelors degree in business, marketing, management, communications, public relations, sports management, or a related field. Four years of professional experience in athletics marketing, fan engagement, athletics creative services (including graphic design, video, and photography), promotions, or a related field within collegiate or professional athletics. Demonstrated experience leading comprehensive athletics marketing and creative initiatives and collaborating effectively with colleagues, coaches, athletics staff, and institutional leadership preferred. Supervisory experience overseeing full-time professional staff and student employees is preferred. Division I athletics experience and familiarity with ConferenceUSAoperations are desirable. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.

Nature & Purpose of Position:

Plans, organizes, and directs the daily operations of athletics marketing and creative services within Sam Houston State Universitys Integrated Marketing Communications (IMC) Division in collaboration with the Assistant Vice President of Marketing and Branding.

Primary Responsibilities:

Develops, manages, and executes comprehensive athletics marketing, fan engagement, and creative strategies to increase awareness, engagement, attendance, revenue, and brand affinity across all sports programs. Ensures consistent brand alignment across all athletics creative assets, digital content, and marketing initiatives in accordance with university and athletics brand standards. Oversees and coordinates marketing and promotional budgets, resource allocation, and expense management within assigned functional areas supporting athletics marketing, fan engagement, and creative services. Collaborates with Integrated Marketing Communications (IMC) leadership and the Department of Athletics to support a cohesive, integrated, university-wide marketing strategy. Oversees athletics creative services, including graphic design, marketing video, photography, and digital content creation. Guides creative planning and execution to support season-long campaigns, individual sport priorities, ticket sales initiatives, and key institutional objectives. Leads fan engagement initiatives that enhance the in-venue experience and build lasting relationships with students, alumni, donors, and the broader community. Develops and manage season-long and game-specific marketing plans in collaboration with ticketing operations, including single-game, season, and group sales efforts. Directs the development and execution of game-day scripts and presentations, coordinating music, video board content, public address, spirit groups, band, promotions, and on-field activations to deliver a high-quality and engaging fan experience. Coordinates athletics digital advertising and marketing efforts with theIMCdigital team, Paciolian communications, campus email marketing, and department and lead team social media strategies. Collaborates with ticket sales (Learfield Amplify), corporate sponsorships (Van Wagner College), sports and campus communications, and broadcast teams to align marketing, sales, and promotional efforts. Leads community outreach and grassroots marketing initiatives to strengthen community connections and expand support for Bearkat Athletics. Ensures compliance with university policies and procedures, ConferenceUSAregulations, andNCAArules. Manages multiple projects simultaneously in a fast-paced, deadline-driven environment while maintaining attention to detail and strategic priorities. Performs other related duties as assigned.

Other Specifications:

Strong knowledge of applicable local, state, and federal laws and regulations. Ability to lead teams, manage complex projects, and communicate effectively with internal and external partners in a collaborative environment. Proficiency in Adobe Creative Suite, Microsoft Office, and related marketing and creative software is required. Knowledge ofNCAAand ConferenceUSArules and regulations is preferred. Excellent administrative, organizational, proofreading, editing, and content creation skills, with the ability to effectively motivate and manage professional and student staff. This position requires evening and weekend work in addition to regular office hours, based on scheduled games and athletics events. This position may be designated as a Campus Security Authority (CSA). Sam Houston State University is an Equal Employment Opportunity Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, national origin, sex, religion, age, disability, or protected veteran status. The University takes seriously the initiative to ensure equal opportunity in the workforce and to comply with TitleVIIas interpreted by the U.S. Supreme Court. Sam Houston State University is an at will employer. Employees with a contract will have additional terms and conditions. Security-sensitive positions atSHSUrequire background checks in accordance with Education Code 51.215.

Physical Address:

Human Resources Department 1831 University Ave, John W. Thomason Bldg. Suite 202 P.O. Box 2356 Huntsville, TX 77341-2356

SHSU Employment Office:

(936) 294-1070

Email:

Employment@SHSU.edu

Employment Portal:

shsu.peopleadmin.com