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Multimedia Specialist - Social/Digital Content
Career Insights for Content Marketing Manager
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Based on Texas data
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What they do
A Content Marketing Manager manages and creates the content presented by a company to it's customers. Content varies in formats including web pages, social media platforms, blogs, white papers and video. Manages content marketing initiatives to drive traffic, and customer engagement that deliver sales and customer retention. Measure responses to initiatives and tailors future initiatives accordingly.
$121,601 / year median in Texas
+11% projected growth
Job Description
The Multimedia Specialist supports the School of Health Professions(SHP) by designs content for media platforms in a manner that is clear, engaging, and meaningful to news consumers. The position promotes a favorable and consistent image of the department and the university for internal and external audiences.