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Director of Marketing
Job
Robert Half
McAllen, TX (In Person)
Full-Time
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Job Description
We are looking for a strategic marketing leader to guide brand growth and demand generation for a financial services organization in McAllen, Texas. This role will shape integrated marketing efforts across multiple business lines, strengthen the institution's market presence, and ensure communications remain clear, consistent, and compliant. The Director of Marketing will also oversee digital channels, community-facing initiatives, external partners, and team development while providing performance insights to senior leadership.
Responsibilities:
- Create and lead enterprise marketing plans that support revenue growth across lending, deposit, wealth, insurance, treasury, and merchant service offerings.
- Protect and elevate the brand by ensuring all campaigns, materials, and communications reflect consistent positioning and messaging standards.
- Analyze market conditions, customer behavior, and competitor activity to uncover opportunities and inform strategic decisions.
- Direct the marketing budget, allocate resources effectively, and evaluate return on investment across campaigns and initiatives.
- Present campaign results, performance trends, and actionable recommendations to executive leadership using marketing data and analytics.
- Oversee website updates, digital advertising, and online visibility efforts to improve engagement and support business objectives.
- Partner with internal stakeholders to deliver marketing and communication support for business units across the organization.
- Manage agency, media, and vendor relationships, including contract oversight, service expectations, negotiations, and quality control.
- Plan and execute events such as branch openings, client programs, educational seminars, and community outreach activities, while supervising logistics and on-site coordination.
- Lead and develop the marketing team while enforcing adherence to banking regulations, advertising compliance standards, internal controls, and risk reporting procedures.