Social Media and Marketing Manager

Overview Are you passionate about crafting compelling digital narratives and engaging audiences across multiple platforms? We're seeking an energetic and innovative Social Media and Marketing Manager to lead our brand's online presence. In this role, you will develop dynamic marketing strategies, create captivating content, and leverage analytics to optimize our digital footprint. Your creativity and strategic thinking will drive brand awareness, foster community engagement, and elevate our marketing efforts to new heights. Join us to make a meaningful impact through innovative social media campaigns and digital marketing initiatives! Duties Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, and TikTok to increase brand visibility and engagement. Create, curate, and manage high-quality content including reels, videos, photography, blog posts, and advertisements that align with brand voice and marketing goals. Utilize social listening tools to monitor online conversations, gather insights on audience preferences, and respond promptly to comments or inquiries to foster community relations. Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI while continuously optimizing performance through A/B testing and analytics. Analyze web traffic data using Google Analytics and web analytics tools to measure campaign effectiveness, track KPIs, and generate reports for continuous improvement. Coordinate with public relations teams to ensure consistent branding across all channels while managing relationship building with influencers, media outlets, and partners. Experience Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms. Knowledge of video editing software for producing engaging multimedia content that captures audience attention. Familiarity with digital marketing techniques such as SEO, Google Analytics, Facebook Advertising, keyword research, and web analytics tools. Strong understanding of branding principles combined with excellent proofreading skills to ensure clear messaging. Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Job Type:

Full-time Pay:

$18.50 - $22.50 per hour

Benefits:

Employee assistance program Flexible schedule Flexible spending account Paid time off Parental leave

Work Location:

In person