Marketing Director Town East Rehab - 3.0 Mesquite, TX Job Details Full-time $70,158 - $85,000 a year 2 hours ago Qualifications Social media advertising campaigns Website maintenance Website management Marketing automation tools Management Managing marketing teams WordPress Media performance reporting Marketing company internal data Google Tag Manager Performance Reporting Data reporting Graphic design software Customer website behavior analysis Image content creation Leading team collaboration initiatives Pay-per-click (PPC) advertising Managing projects Facebook Marketing analytics Professional art or design Cross-functional team management Paid search marketing Technical Proficiency Cross-functional communication Search engine marketing (SEM) strategy development Paid search advertising campaigns Full Job Description Job Summary We are seeking a dynamic and visionary Marketing Director to lead our marketing initiatives and drive brand growth across multiple channels. In this pivotal role, you will develop comprehensive marketing strategies, oversee campaign execution, and analyze performance metrics to ensure maximum engagement and ROI. Your expertise in digital marketing, content creation, and data-driven decision-making will empower our brand to reach new heights. This is an exciting opportunity for a passionate leader eager to shape innovative marketing solutions and inspire teams to achieve ambitious goals. Duties Develop and implement integrated marketing strategies that align with company objectives, focusing on digital channels, social media, SEO, SEM, and paid advertising campaigns. Manage and optimize marketing campaigns using tools such as Google Ads, Facebook Advertising, and marketing automation platforms to maximize reach and conversions. Oversee website management including content updates on WordPress, website analytics reporting via Google Analytics, and technical enhancements using HTML, CSS, and Content Management Systems. Lead content creation efforts across various formats—blogs, social media posts, email marketing campaigns—and ensure consistent brand messaging. Utilize web analytics tools like Google Tag Manager and marketing analytics platforms to monitor campaign performance, conduct keyword research, and generate actionable insights for continuous improvement. Coordinate with creative teams to produce compelling graphic designs using Adobe Creative Suite tools such as Photoshop for digital ads and social media content. Manage paid search marketing efforts including SEM campaigns with Google AdWords/Google Ads to increase visibility and drive targeted traffic. Drive conversion optimization initiatives by analyzing user behavior data, testing landing pages, and refining calls-to-action for better engagement. Collaborate with cross-functional teams to support e-commerce growth strategies through targeted digital campaigns and website enhancements. Requirements Proven experience in digital marketing leadership roles with a strong understanding of SEO tools, web analytics reporting, and performance marketing techniques. Proficiency in marketing automation platforms, Google Analytics, Google Tag Manager, and website management systems such as WordPress. Technical skills including HTML, CSS, content management systems (CMS), and familiarity with web analytics tools for data-driven decision-making. Expertise in managing paid advertising campaigns across social media platforms like Facebook Advertising and Google Ads/AdWords. Strong graphic design skills using Adobe Photoshop and Adobe Creative Suite for content creation purposes. Knowledge of SEO best practices including keyword research, SEO tools, conversion optimization strategies, and SEM campaign setup. Excellent communication skills with the ability to lead teams effectively while collaborating across departments to execute integrated marketing plans. Ability to analyze complex data sets related to web analytics and marketing performance metrics for strategic planning. A proactive mindset with the ability to manage multiple projects simultaneously in a fast-paced environment. Join us as a Marketing Director if you're ready to lead innovative campaigns that captivate audiences worldwide!

Pay:

$70,158.00 - $85,000.00 per year

Work Location:

In person