Senior Manager, Marketing Analytics

Overview:

AdvoCare is seeking a Marketing Data Analyst to lead data-driven initiatives across both paid and owned channels. This role will play a critical part in optimizing marketing performance and accelerating eCommerce growth by delivering actionable insights across the full customer journey, from acquisition through retention.

The ideal candidate has 5+ years of experience in digital media analytics and a deep understanding of consumer behavior in eCommerce/CPG. This role requires a strategic thinker who can partner with cross-functional teams to develop actionable insights based on data. This is a highly impactful role for someone who thrives at the intersection of data, performance marketing, and business strategy.

Key Responsibilities:

Own performance analysis across paid and owned channels, translating data into actionable insights that directlyimpactrevenue, customeracquisition,and retention.

Develop andmaintainreporting frameworks and dashboardsto track key eCommerce and marketing KPIs (ROAS, CAC, LTV, conversion rate, retention, AOV, etc.)Leverage Salesforce tools to analyze customer journeys, campaign performance, and omnichannel attribution to refine digital strategies.

Build andmaintai–boards using Tableau, Looker, Power BI, and other analytics tools toprovidereal-time insights on DTC, retail, and omnichannel performance.

Prepare analyses and visual reports that clearly communicate insights, findings, andrecommendations to the executive leadership teamWork closely withpaid media team, social media team, anddigital experienceteams to refine digital marketing strategies based on performance insights.

Develop and manage a structured testing roadmap across channels, including A/B, multivariate, and incrementality testing to continuously improve performance.

Continuouslymonitorperformance and consumer behavior,identifyemerging trends or issues (eg, seasonality, promotions, pricing, inventory), and recommend strategies to address them.

Stayup-to-dateon emerging platform updates, AI-driven analytics, andMarTechadvancements to enhance digital strategy andmaintaina competitive edge.

Translate complex data into clear executive insights,identifyingkey drivers of growth vs. risk across DTC, Amazon, and TikTok ShopLead forecasting and scenario modeling for promotions, pricing, and media spend to inform investment decisions and maximize ROIOwn customer segmentation, cohort analysis, and profitability measurement,identifyinghigh-value customers and evaluating true campaign and channel performance

Qualifications & Skills:

5+ years of experience in digital media analytics, marketing performance measurement, or eCommerce/CPG digital strategy.

Strongproficiencyin Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads,AEOandSEO tools Experience with Salesforce Commerce Cloud and Marketing Cloud to analyze performance andoptimizedigital campaigns.

Expertisein data visualization tools (Tableau, Looker, Power BI) and experience in reporting for eCommerce/CPG brands.

Understandingmulti-touch attribution models and how different media channels contribute to omnichannel growth.

Ability to analyze both paid performance metrics (ad spend efficiency, conversions) and organic growth metrics (SEO rankings, engagement, content effectiveness).Prior subscription business experience is a plus.

Experience working with retail media networks (eg, Walmart Connect, Instacart Ads, Target Roundel) is a plus.

Familiarity with Shopify, Amazon Seller Central, or other eCommerce platforms.

Strong communicationand presentation skills to effectively translate data into insights for marketing, eCommerce, and executive teams. PI90e6a5298fb6-2274