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Global Coast Services Inc.
Digital Content Specialist
Career Insights for Content Marketing Manager
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Based on Texas data
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What they do
A Content Marketing Manager manages and creates the content presented by a company to it's customers. Content varies in formats including web pages, social media platforms, blogs, white papers and video. Manages content marketing initiatives to drive traffic, and customer engagement that deliver sales and customer retention. Measure responses to initiatives and tailors future initiatives accordingly.
$121,601 / year median in Texas
+11% projected growth
Job Description
Job Summary We are seeking a dynamic and innovative Digital Content Specialist to elevate our online presence through compelling content creation, strategic storytelling, and effective digital marketing. In this role, you will develop, manage, and optimize engaging digital content across multiple platforms, including websites, social media channels, email campaigns, and e-commerce sites. Your expertise will drive brand awareness, enhance user engagement, and support our overall marketing objectives. This paid position offers an exciting opportunity to contribute to a fast-paced environment where creativity and data-driven insights intersect to deliver impactful results. Responsibilities Develop and execute comprehensive content strategies aligned with marketing goals and target audiences. Create high-quality digital content including articles, blog posts, white papers, videos, photography, and social media assets. Manage website content using Content Management Systems (CMS) such as WordPress and ensure consistent branding and messaging. Optimize content for search engines (SEO) by conducting keyword research and implementing best practices to improve organic visibility. Utilize Adobe Creative Suite tools like Photoshop and Illustrator for graphic design, photo editing, and visual storytelling. Analyze web analytics reports from Google Analytics and other marketing analytics tools to measure content performance and inform future strategies. Collaborate cross-functionally with marketing teams, designers, developers, and external agencies to ensure cohesive content delivery across channels. Manage social media marketing campaigns by scheduling posts, engaging with followers, and monitoring engagement metrics. Edit and proofread all digital content for clarity, accuracy, tone consistency, and SEO optimization before publication. Support email marketing initiatives through content creation, segmentation strategies, and performance analysis using marketing automation platforms. Requirements Proven experience in digital content creation with a strong portfolio demonstrating storytelling skills across various formats. Proficiency in Adobe Photoshop, Adobe Creative Suite (including Illustrator), WordPress, HTML/CSS basics, and website management tools. Strong understanding of content strategy development with an emphasis on SEO best practices and keyword research techniques. Experience with web analytics reporting tools such as Google Analytics to track content performance metrics. Excellent editing skills with attention to detail in copywriting and content management systems. Ability to work collaboratively across departments in a fast-paced environment while managing multiple projects simultaneously. Knowledge of social media management platforms and experience executing social media marketing campaigns. Familiarity with video editing software for creating engaging visual content; videography skills are a plus. Understanding of digital marketing channels including email marketing, e-commerce platforms, white papers development, and marketing automation tools. Join us as a Digital Content Specialist where your creativity meets strategic insight! Bring your passion for storytelling combined with technical expertise to craft compelling digital experiences that captivate audiences worldwide. Your innovative ideas will help shape our brand's voice while supporting our growth in the digital landscape!