Marketing Manager The University of Texas at Tyler - 3.7 Tyler, TX Job Details Full-time 1 day ago Benefits Retirement plan Qualifications Jira Project reporting Social media advertising campaigns Marketing project management Market research projects Project development phase management Basecamp Confidential information handling Bachelor's degree in communications Market trends analysis Marketing Competitive analysis Academic institution experience Digital brand management Mid-level Project communication management Marketing strategy development Microsoft Office Asana 3 years Bachelor's degree in marketing Bachelor's degree Team management Graphic design software Print production Collaboration with community partners Media budget management Media management experience within education Production management Project budget management Full Job Description Required Application Materials A single PDF or Word document containing a resume, letter of interest, and a list of the names and contact information for three (3) professional references is required to apply.

Important Instructions:

When prompted to upload your "resume", upload your combined documents as one file. Please do not upload documents to "Cover Letter" or "References". If the required application materials were not uploaded at the "resume" prompt, please withdraw your application, and re-apply to upload your combined documents as one file. Job Summary The Marketing Manager reports to the Executive Director of University Marketing and is responsible for enhancing and promoting the mission and brand of the University of Texas at Tyler through the development of internal and external marketing communications, social media, recruitment and fundraising collateral, and digital and traditional advertising initiatives. The position will identify and acquire necessary resources and coordinate the efforts of team members to ensure timely delivery of project outcomes, which includes liaising with university partners, external agencies, media outlets and production partners. This position involves initiating, planning, executing, monitoring, and closing projects on budget and by designated due dates to achieve the strategic goals of the marketing and communications division. Major Responsibilities/Duties/Critical Tasks Participate in planning, directing, and coordinating marketing efforts to meet strategic goals and objectives. Provide scope, goals, objectives, and market research to align to expectations and needs consistent with the institutional and stakeholder priorities. Develop and implement unique marketing, branding, advertising, and social media plans by setting objectives and preparing competitive analysis and consumer trends. Work closely with creative team and external marketing partners to oversee and manage the development and placement of digital and traditional marketing initiatives. Manage marketing programs and materials to reach prospective students, faculty, staff, alumni, and community partners who enhance the visibility and public perception on the University. Ensure that project mission, values, guidelines, policies and procedures are implemented and maintained. Track project status and effectively communicate updates to appropriate stakeholders. Coordinate with team members and stakeholders to gather and consolidate feedback to facilitate projects to completion. Manage vendors for printing, production, and fulfillment, including reviewing production costs and making recommendations for efficiency and cost savings. Provide occasional administrative and logistics support and be able to solve problems independently. Occasionally, regular work hours may fluctuate to meet deadlines or special events. Other duties as assigned. Accompanying Knowledge, Skills, Abilities and Competencies Knowledge of MS Office and Adobe CS is a plus. Demonstrated diplomatic, management, and communication skills to liaise and advocate with clients, administrative leaders, and other key stakeholders, including other implementing agencies. Ability to innovate, think creatively, and foster dialogue across diverse groups. Excellent organizational and multi-tasking skills with solid attention to detail. Strong written and verbal communication skills. Demonstrated flexibility and initiative in a dynamic work environment. Ethical. Ability to maintain confidential information. Required Education/Experience Bachelor's degree in marketing, communications, creative management or related field. Three (3) years' experience as an account or project manager. Experience in PM tools such as Workfront, Asana, Basecamp, JIRA, Monday.com or similar. A combination of experience and education may be considered. Preferred Education/Experience Five (5) years in a fast- paced agency and/or in-house creative or marketing environment. Experience in higher education institutions. Strong interpersonal and negotiation skills, ability to exhibit diplomacy and decisiveness. About The University of Texas at Tyler The University of Texas at Tyler is part of the prestigious University of Texas System that includes 14 institutions located throughout the state. Founded in 1971, UT Tyler today enrolls 10,000 students and consists of six colleges. Designated an R2 research institution by the Carnegie Classification of Institutions of Higher Education, UT Tyler supports our surrounding region through innovation intended to uplift communities, spearhead sustainability initiatives, preserve ecosystems and support entrepreneurship. UT Tyler has the highest Carnegie classification in East Texas. Our beautiful Tyler campus features more than 200 acres nestled along a lake and surrounded by thick pine and oak forests, providing a picturesque location for study and recreation. We also offer instructional sites at The University of Texas Health Science Center at Tyler and in Palestine, Longview, and Houston. With more than 80 bachelor's, master's and doctoral degree programs offered, UT Tyler provides a wealth of learning opportunities and dynamic programs. For more information, please visit https://www.uttyler.edu/about/. Why work for UT Tyler?

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Why Work for UT Tyler? Additional Information The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length. This position is security-sensitive and subject to Texas Education Code Section 51.215, which authorizes the employer to obtain criminal history record information. Applicants selected must be able to show proof of eligibility to work in the United States by time of hire. For more information regarding benefits offered by UT Tyler, please visit https://www.uttyler.edu/offices/human-resources/employees/benefits. EEO Statement The University of Texas at Tyler is an Equal Employment Opportunity Employer.