Find Jobs
Find Jobs Near You – Available Work in Your Location
Skip to job details
RH
Robert Half
Associate Brand Manager
Career Insights for Brand Manager
See where this job fits in the broader career landscape. Knowing your career path helps you see what's possible from here.
Scorecard
Based on Utah data
Review key factors to help you decide if this role fits your goals. How is this calculated?
What they do
A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
$112,096 / year median in Utah
+5% projected growth
Job Description
We are seeking an Associate Brand Manager to support consumer-driven innovation and help expand our brand into new product categories. This role will play an important part in identifying growth opportunities, developing compelling product concepts, and supporting launches from early-stage assessment through commercialization.
The ideal candidate will bring experience in the consumer goods industry, along with strong analytical skills, business judgment, and the ability to collaborate effectively across cross-functional teams. This is an excellent opportunity for a marketing professional who is passionate about brand growth, product innovation, and bringing new ideas to market.
Key ResponsibilitiesContribute to the brand innovation roadmap by providing market insights, strategic recommendations, and category growth ideas.
Analyze consumer trends, competitive activity, and market conditions to identify opportunities for new products and category expansion.
Support the development and management of a multi-year innovation pipeline aligned with business objectives.
Lead and coordinate new product development projects from concept through commercialization, ensuring timelines and goals are met.
Partner with cross-functional teams and external stakeholders to drive development efforts and execute successful product launches.
Assist in creating go-to-market and launch strategies for innovation initiatives.
Collaborate with sales teams to develop presentations, product information, and support materials for customer meetings and sell-in efforts.
Monitor launch performance and use financial insights, including P&L considerations, to inform decision-making.
Identify product enhancement and line extension opportunities to maximize post-launch growth and lifecycle performance.
The ideal candidate will bring experience in the consumer goods industry, along with strong analytical skills, business judgment, and the ability to collaborate effectively across cross-functional teams. This is an excellent opportunity for a marketing professional who is passionate about brand growth, product innovation, and bringing new ideas to market.
Key ResponsibilitiesContribute to the brand innovation roadmap by providing market insights, strategic recommendations, and category growth ideas.
Analyze consumer trends, competitive activity, and market conditions to identify opportunities for new products and category expansion.
Support the development and management of a multi-year innovation pipeline aligned with business objectives.
Lead and coordinate new product development projects from concept through commercialization, ensuring timelines and goals are met.
Partner with cross-functional teams and external stakeholders to drive development efforts and execute successful product launches.
Assist in creating go-to-market and launch strategies for innovation initiatives.
Collaborate with sales teams to develop presentations, product information, and support materials for customer meetings and sell-in efforts.
Monitor launch performance and use financial insights, including P&L considerations, to inform decision-making.
Identify product enhancement and line extension opportunities to maximize post-launch growth and lifecycle performance.