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WI
WCF Insurance
Director, Digital Customer Experience
Career Insights for Digital Marketing Manager
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Based on Utah data
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What they do
A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
$117,330 / year median in Utah
+8% projected growth
Job Description
Director, Digital Customer Experience WCF Insurance - 3.9 Sandy, UT Job Details Full-time $114,800 - $162,300 a year 4 hours ago Benefits Health insurance Dental insurance 401(k) 6% Match Employee assistance program Vision insurance 401(k) matching Volunteer time off Life insurance Qualifications Customer service Research Bachelor's degree Leading team collaboration initiatives Cross-functional team management Data analytics technologies Cross-functional communication Full Job Description WCF Insurance is an "A" rated, innovative property and casualty carrier with more than a century of experience serving businesses across the Western United States. Since 1917, we have built our reputation on doing the right thing, being great at what we do, and helping others succeed. As we continue to grow, we are looking for individuals who share these values and want to contribute to delivering an excellent insurance experience. Position The Sales & Distribution department has an immediate opening for someone who can demonstrate the WCF values to join their team as a Director of Digital Experience . This is a full-time, exempt position based out of WCF Insurance's Sandy headquarters . This position is open to external and internal candidates. This role leads WCF's digital strategy and customer experience across agent and customer-facing platforms. The Director is responsible for developing digital roadmaps, partnering with business and IT teams to deliver impactful solutions, and driving customer-centric experiences that support engagement, growth, and business objectives. The position also leads a team of digital product owners and champions continuous improvement, innovation, and adoption of digital tools across the organization. Responsibilities Develop and execute digital roadmaps for customer and agent platforms, focused on improving experience, engagement, conversion, and retention. Partner with IT development teams and business partners to design, prioritize, and deliver digital solutions aligned with business needs. Oversee digital product development and ongoing enhancements to ensure alignment with organizational goals and customer expectations. Utilize analytics and insights (e.g., Power BI, Clarity) to monitor performance, understand user behavior, and drive continuous improvement. Establish and monitor key performance metrics and communicate outcomes to leadership. Establish and maintain customer experience standards, design guidelines, and journey maps across digital platforms products. Collaborate with Sales and Distribution, Marketing, Underwriting, Claims, and Agency Services to align digital experiences with business outcomes. Lead and develop a team of digital product owners responsible for prioritization and delivery of digital initiatives. Develop and implement change management initiatives to maximize adoption and return on digital investments. Partner with training and stakeholders to ensure adoption of digital tools. Be a strong communicator across all levels of the organization. Take ownership of digital strategy, execution, and outcomes. Champion customer- and agent-centric digital experiences. Provide mentoring and direction to team members. Effectively partner with IT processes and teams. Demonstrate flexibility with shifting priorities. Stay current with emerging technologies, best practices in digital experience, customer research, and design systems. Qualifications Bachelor's degree in business, marketing, information systems, human-computer interaction, or related field. At least eight years of relevant experience leading digital strategy, product management, or transformation initiatives (or equivalent experience). Demonstrated experience researching, designing, and improving customer journeys across multiple channels. Proven success leading digital initiatives across cross-functional teams. Strong analytical, data, and business acumen with ability to translate insights into action. Experience with digital analytics and product tools (e.g., Power BI, Microsoft Clarity, Jira, Confluence). Insurance or financial services experience preferred. Exceptional communication, customer service, project management, and organizational skills. Benefits WCF Insurance offers an extensive compensation package.