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Nestle
Advertising Campaign Strategist.
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What they do
A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.
$118,698 / year median in Virginia
+2% projected growth
Job Description
Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we're all working towards the same goal
- to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity
- and responsibility
- to be there for every moment in our consumers' lives.
- Position Summary
- The Advertising Campaign Strategist is responsible for leading the development and execution of brand and campaign strategies that drive brand equity, cultural relevance, and business growth for Nestlé USA brands.
- Key Responsibilities
- Campaign Strategy & Creative Leadership
- + Lead the development of Brand Strategy, Campaign Strategy, and creative platforms for assigned Nestlé USA brands. + Translate business and brand objectives into clear, insight‑driven campaign strategies and compelling creative briefs. + Ensure all campaigns deliver strong creative impact while reinforcing long‑term brand equity.
- End•‑•to•‑•End Campaign Ownership•+ Own the quality, consistency, and effectiveness of full campaign rollouts across every touchpoint in the Commercial Innovation •Agency & Partner Management•+ Lead centralized creative agency relationships to foster strong, collaborative partnerships that consistently deliver high‑impact, business‑building creative.
- Cross
- ‑•Functional Collaboration•+ Partner closely with Brand, Social, Content Studio, Media, Insights, Legal, Procurement, and Production teams to deliver integrated, seamless campaigns.
- Performance Measurement & Optimization
- + Partner with insights and media teams to define KPIs, assess effectiveness, and translate learnings into future improvements.
- Capability Building & Thought Leadership
- + Lead implementation of the Nestlé Brand Building Framework within supported brand teams.
- Requirements & Qualifications
- + 7-10 years of experience in consumer marketing, advertising, or brand communications.