Principal Market Intelligence Manager | Hybrid| Reston,VA

Principal Market Intelligence Manager | Hybrid| Reston,VA
2003 Edmund Halley Drive, Reston, Virginia, US, 20191; Washington, Washington, DC
Corporate Strategy
7508
0%
About Ellucian
Ellucian powers innovation for higher education, partnering with approximately 3,000 customers across 50 countries, serving more than 21 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.
About the Opportunity
Reporting to the Senior Directororporate Strategy, the Principal Market Intelligence Manager will be responsible for synthesizing global market trends, competitor shifts, and working with the team to design and execute key initiatives that help drive growth for Ellucian and define the company's long-term strategy. Responsibilities include
Win/loss analysis and recommendations for internal changes as a result
Individual deal support to ensure our team is positioned competitively relative to the other bidders we expect
Driving usage and understanding of market intelligence content in collaboration with the enablement team, and enhancing the value of the tooling that houses the information
Supporting the corporate development team in competitive intelligence for M&A
Where you will make an impact
Analyze and synthesize qualitative and quantitative information, identifying implications and observing patterns, making correct inferences, drawing conclusions, explaining facts, data, or information to evaluate competitors' products/services, strategic direction, and core competencies utilizing a wide variety of resources.
Collaborate and partner with global sales, sales enablement, product, marketing and corporate Strategy to provide relevant and actionable competitive intelligence.
Works collaboratively to conduct data-driven research on the Ellucian's key competitors.
Monitor public sources for relevant news on key competitors.
Manages research/competitive intelligence programs as projects with tracking on key deliverables, milestones, and issue/risk management.
Drives operational processes to disseminate information to business stakeholders.
Collaborates to establish program-based action plans to address the most critical competitive threats and market opportunities.
Drives global win-loss process, analysis, and tracking for entire solution portfolio.
Drive insights through competitive and market analyses such as SWOT analysis, relative growth charting, competitor profiles, and evaluation of environmental factors
Provide and present actionable information that will help Ellucian differentiate our value to customers and prospects.
Support strategic initiatives that directly drive revenue expansion and company growth.
Lead and support strategic assessments of adjacent markets, including identification of whitespace opportunities and potential expansion vectors
Support due diligence efforts for potential transactions, including market validation, customer segmentation, and competitive positioning analysis
Attend industry conferences and events as needed
What you will bring
Strong analytical skills
5+ years of experience in a Strategy, Research, Data Analyst or Consulting Role analyzing competitor and market intelligence.
Experience synthesizing large amounts of information into actionable intelligence in a clear and concise format.
Demonstrated experience conducting competitive benchmarking analyses.
Professional and mature approach with the ability to comfortably interact with all levels including Senior Management
Excellent program/project management skills with ability to drive complex strategic and operational initiatives concurrently.
Self-starter that can work independently to manage own workload with minimal supervision and well as effectively as part of a team.
Excellent written and oral communication skills. Precision PowerPoint development required, with high attention to detail and format.
What makes