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TMEIC Corporation Americas
Marketing Manager (PR26093)
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Based on Virginia data
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What they do
A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$116,887 / year median in Virginia
+5% projected growth
Job Description
Marketing Manager (PR26093) TMEIC Corporation Americas - 3.2 Roanoke, VA Job Details Full-time $82,550 - $123,850 a year 6 hours ago Qualifications Microsoft Word Presentation software Spreadsheets B2B business model Bachelor's degree Continuous improvement Graphic design software Newsletters (communication methods) Full Job Description General Role Description Develop, implement, manage, and continuously optimize the comprehensive marketing communications program for your assigned business units (BUs). Role Accountabilities Develop and implement integrated marketing communication strategies that support business objectives, strengthen brand awareness, drive engagement, and ensure consistent messaging across internal and external channels Deliver effective marketing campaigns, content, communications, and promotional activities that align with organizational goals in collaboration with the business units Propose creative ideas related to Company branding activities and execute, as approved Report marketing performance against objectives and targets on at least a quarterly basis and make improvement recommendations Advise parent and group companies to ensure that all activities follow parent company branding objectives Consult business units and manage advertising agency in the creation and maintenance of the Company's online and social media presence Evaluate marketing campaign effectiveness through quantitative analysis of results Collaborate and advise the Digital Marketing Specialist to ensure a strategically aligned web-presence is delivered for all global websites Create and deliver newsletter articles for publication and distribution Manage vendor relationships to maintain optimal cost where feasible Provide cost information and advice for marketing department budget planning Identify new marketing communications vendors and suppliers Execute and manage all company business unit promotional email campaigns Ensure foreign language translations of product brochures and technical articles are complete, meet agreed-upon standards, and are delivered on schedule Prepare press releases for industry trade publications, as assigned General Employee Accountabilities Bring full effort to bear on tasks assigned by manager Give manager best advice Give earliest notice when work cannot be delivered as specified Cooperate and collaborate with peers and interact cross-organizationally as specified by manager