Leadership & Behaviors Purpose-Driven Leadership :

Leads with clarity, intention, and alignment to Shenandoah's guiding experience—Relax, Release, Connect, Love—ensuring the team understands why we do what we do, not just what we do.

Commercial Visionary :

Combines market intelligence, creative instinct, and analytical discipline to build brands that resonate with discerning, values-aligned travelers—and connects every marketing decision to measurable business outcomes. Storyteller +

Creative Lead :

A confident, articulate communicator and storyteller who embodies the resort's identity and can translate our mission into compelling, authentic marketing that cuts through. Strategic Thinker with

Executional Depth :

Balances big-picture positioning with granular operational follow-through; uses data, guest feedback, and market trends to inform decisions and improve outcomes.

People-First Leader :

Builds, develops, and retains high-performing commercial teams through clarity of expectations, accountability, coaching, and genuine investment in people's growth.

Emotionally Intelligent:

Demonstrates strong judgment, discretion, and composure in complex stakeholder environments; leads with empathy and earns trust through consistent behavior.

Adaptive & Resilient:

Operates effectively in pre-opening ambiguity and the evolving rhythms of a nature-based resort; remains solutions-oriented and calm under pressure.

Collaborative & Community-Minded:

Builds strong partnerships with operations, wellness, ownership, and external stakeholders; leads with a regenerative mindset and a genuine commitment to place. What's In It for You Competitive compensation package, including quarterly incentive plan. Generous health, dental and vision insurance, plus 401K. Comprehensive onboarding and training plan to set you up for success. Coaching, feedback, and mentorship to develop yourself and your team. Personalized development plan to fit your individual role and career goals. Leadership courses to improve your personal and interpersonal effectiveness. Monthly fitness and transportation credits. Unlimited PTO and 9 paid holidays. Opportunities to volunteer and give back to our local communities. Paid Parental Leave. Tuition reimbursement opportunities - when you grow, we grow! Long-term growth opportunities within The Shenandoah platform, including potential participation in future incentive or partnership programs aligned with performance and tenure, subject to formal plan adoption. A leadership environment designed for sustainability—where success is not expected to come at the expense of your health, family, or sense of purpose. Supportive executive partnership and ownership engagement focused on long-term success, professional fulfillment, and shared accountability. Non-Negotiables (Our Core Values)

SERVE OTHERS. LIVE 360. BUILD A POSITIVE TEAM. COMMUNICATE. BE WILDLY PASSIONATE. TAKE OWNERSHIP. LEARN + INNOVATE. EMBRACE CHANGE.

As part of an organizational culture that embraces change and progress, this job description does not seek to limit the tasks and responsibilities of the position. Rather, it acts as a springboard for future career and personal development within the property team and entire PM Hotel Group community. We are an equal opportunity employer. We actively respect the right of any qualified individual who performs to PM Hotel Group standards to work. Discrimination based on gender, age, race, religion, national origin, marital status, sexual orientation, disability, or any other characteristic not related to performance, ability or attitude protected by state or federal law, is disrespectful, bad business and won't be tolerated. It's also illegal. PM Hotel Group will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. This description is subject to change, at the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an \"at will\" associate. While this is a salaried position, be prepared to accommodate varying schedules including nights, weekends, and holidays, as required. This position will require moving self in different positions to accomplish tasks in various environments. The position may require moving greater than 50% of the time. Experience Required 10 year(s): Marketing experience, preferably in luxury hospitality, wellness resorts, lifestyle hotels, destination resorts, private clubs, travel, or experiential brands. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.

Pay:

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Director of Marketing | The Shenandoah Nature Resort | Star Tannery, VA