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Director of Customer Marketing & Advocacy
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Scorecard
Based on Washington data
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What they do
A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
$171,095 / year median in Washington
+8% projected growth
Job Description
Program operations. Help modernize and run a customer advocacy program, with clear intake, prioritization, governance, and routing. Proactive story sourcing. Partner with sales, product marketing, communications, and account teams to identify high-value customer moments early and maintain a strong pipeline of stories. Shared visibility. Maintain a coordinated view of customer engagements, owners, status, and planned activations. Customer evidence and storytelling. Support production teams and develop compelling, business-value-led case studies, videos, proof points, executive stories, and reference assets that can be reused across channels. Activation and amplification. Work with brand, campaign, events, communications, executives, and field teams to bring customer stories into high-visibility moments and sustained social amplification. Cross-functional coordination. Align stakeholders and partners on priorities, engagement guardrails, and next actions; surface overlaps and dependencies to keep work moving. Measurement and optimization. Track investments, production, utilization, reach, and business impact; share regular reporting and use insights to improve the program. Vendor execution. Coordinate with agencies and production partners to deliver consistent, high-quality work on time and within approved budgets. Every customer moment from large tentpole moments to long tail high velocity campaigns, including marquee deal wins from the field, is sourced deliberately, tracked in one shared system, and amplified by design, with clear ownership end to end. A steady, predictable drumbeat of customer proof that senior commercial leadership can rely on, with business value — not pricing — as the through-line. A sustained amplification engine that reliably puts amplification-ready, industry-organized posts in the hands of execs and the field every week. An always-on, programmatic advocacy engine that sources, validates and activates customer stories across brand, campaigns, events, and the field. Deep, durable partnerships with sales and product marketing that make customer voice a default input to commercial marketing. A measurable contribution to key business outcomes, backed by a clear reporting cadence to leadership. Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience. Experience activating customers across marketing touchpoints and campaigns - both large scale and targeted. Demonstrated use of AI tools to scale content creation and advocacy operations. Experience operating in a large, global, matrixed organization. 8+ years of marketing experience in enterprise technology, cloud, or SaaS, including substantial time in customer marketing, customer advocacy, customer reference, or customer-evidence roles. Demonstrated track record of producing compelling customer stories across formats (written, video, and stage), with published examples you can share. Proven ability to influence and align cross-functionally across sales, product marketing, brand, and communications without direct authority. Direct experience working with sales and field teams to source and activate deal-win customer stories, including formalizing how the field feeds the storytelling pipeline. Experience standing up sustained social amplification programs (e.g., executive and employee advocacy on LinkedIn) and translating customer wins into business-value and ROI narratives. Excellent writing, editorial, storytelling, and executive communication skills. A balance of operational rigor and creativity where you build durable processes and bring a strong creative point of view.