Develop launch plans with clear positioning, messaging, audience segmentation, channel strategy, and success metrics
Partner with Product and Clinical teams to translate complex healthcare offerings into compelling, accessible value propositions for employer clients and enterprise members Content & Messaging
Build and maintain a differentiated messaging framework for One Medical Enterprise across client segments
Develop high-quality content assets including sales enablement materials, client-facing collateral, member education content, onboarding materials, and thought leadership
Ensure content addresses key enterprise member barriers
Partner with Enterprise Marketing on onboarding email series, engagement campaigns, and lifecycle communications to drive first-time and repeat engagement Market & Customer Insights
Conduct and synthesize research on enterprise member behavior, employer buyer needs, and competitive landscape to inform product and marketing strategy
Translate insights into actionable recommendations for Product, Marketing, and Client Success teams Cross-Functional Leadership
Serve as the marketing voice in product development, ensuring enterprise member and employer client needs are represented from ideation through launch
Collaborate with Enterprise Sales and Client Success to develop segment-specific activation strategies for Strategic, SMB, and Channel Partner clients About the team The One Medical Enterprise Marketing team is a high-impact, cross-functional organization responsible for driving member acquisition, activation, engagement, and retention across our employer-sponsored membership base.

The team operates at the intersection of B2B and B2C marketing—partnering with employer clients to unlock member access while directly engaging enterprise members to drive healthcare utilization and long-term retention.

Basic Qualifications

6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
8+ years of product marketing experience, with at least 3 years in B2B2C or enterprise marketing
Proven track record of owning and executing successful product launches from strategy through measurement
Strong written and verbal communication skills; ability to craft clear, compelling narratives for diverse audiences (employer clients, enterprise members, internal stakeholders)
Experience developing content strategies and managing content programs at scale
Demonstrated ability to work cross-functionally and influence senior stakeholdersPreferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Experience in healthcare, health tech, or employee benefits marketing
Familiarity with employer-sponsored healthcare models, including DPC, VPC, and onsite clinic programs
Experience with member lifecycle marketing, onboarding programs, and engagement campaigns
Background in B2B sales enablement and client marketing
Experience with marketing attribution modeling and measurement frameworks
MBA or advanced degree preferred Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle

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Sr. Product Marketing Manager, Amazon One Medical