Digital Marketing Manager

Digital Marketing Manager On-site (with some flexibility) Full-Time A2Z The Agency - Appleton, WI $60,000-$75,000 (based on experience and qualifications)

ABOUT THE ROLE A2Z

The Agency is looking for a hands-on, performance-driven Digital Marketing Manager to lead the execution and optimization of digital and PR campaigns across a diverse portfolio of local, regional, and national clients. This is a player-coach role —you'll be in the platforms building and optimizing campaigns while also guiding a Marketing Coordinator and helping elevate the quality and performance of our work. If you enjoy owning campaign performance, working with data, and continuously improving results rather than just maintaining them, you'll thrive here.

WHAT YOU'LL DO

Own Digital Campaign Execution Build, launch, and manage campaigns across Meta, Google, LinkedIn, TikTok, and more Ensure accuracy across targeting, budgets, tracking, creative, and conversions Continuously monitor and optimize for performance and ROI Drive Performance & Optimization Analyze campaign performance using platform data, benchmarks, and historical results Identify trends and opportunities to improve efficiency and outcomes Implement data-driven optimizations to improve efficiency, performance, and ROI Support PR & Media Efforts Contribute to press releases, media outreach, and distribution efforts Help identify opportunities for coverage and track placements Keep Campaigns Connected Ensure digital, PR, content, and social efforts are aligned Support cohesive execution across channels Lead Reporting & Insights Build and maintain reporting processes Deliver clear, actionable insights to internal teams and clients Manage & Mentor Oversee a Marketing Coordinator (to be hired) Delegate campaign setup, reporting, and QA tasks Review work to ensure accuracy and quality Ensure Quality Review campaigns and assets before and after launch Maintain a high standard across all deliverables Collaborate & Improve Work closely with the Vice President & Creative Director and team on timelines and execution Help refine workflows and improve team efficiency as the team grows

WHAT WE'RE LOOKING FOR

Experience 3-6+ years of hands-on digital marketing experience Proven success in managing and optimizing multi-channel campaigns Experience with PR or media relations is a plus Experience mentoring or guiding junior team members is a plus Skills Strong experience with paid media platforms (Meta, Google, LinkedIn, TikTok) Deep understanding of campaign setup, tracking, and optimization Experience with Google Analytics (GA4) and Google Tag Manager Ability to analyze data and turn insights into action Experience with project management tools (Basecamp, Asana, etc.) is a plus

WHAT MAKES YOU A FIT

Highly detail-oriented with a strong focus on accuracy Comfortable managing multiple projects at once Strong communicator, comfortable presenting insights internally and to clients Proactive and solutions-focused Takes ownership and follows through without needing constant direction

WHY A2Z THE AGENCY

Real impact: You'll directly influence campaign performance and client success Growth opportunity: Help shape processes and mentor a growing team member

Variety:

Work across industries, clients, and campaign types Team culture: Collaborative, creative, and fast-paced

Benefits:

Competitive pay, PTO, holidays, health/dental/vision, Simple IRA with match, and flexibility DETAILS Full-time (40 hours/week) Monday-Friday, 8:00 AM - 5:00 PM (flexible lunch) Reports to VP & Creative Director

TO APPLY

Submit your resume and (if available) examples of campaigns or results you've worked on.

ABOUT A2Z THE AGENCY A2Z

The Agency is a full-service marketing agency with more than 19 years of experience helping brands grow through strategy, branding, digital, design, social media, and public relations. To learn more about A2Z The Agency, visit A2ZTheAgency.com.

Job Type:

Full-time Pay:

$60,000.00 - $75,000.00 per year

Benefits:

Dental insurance Flexible schedule Health insurance Life insurance Paid time off Retirement plan Vision insurance

Work Location:

In person