Franchise Marketing Specialist

Franchise Marketing Specialist HAWKs (Hiking Adventures with Kids) Beverly Hills, CA Job Details $80,000 - $100,000 a year 1 day ago Benefits Paid holidays Health insurance Dental insurance 401(k) Paid time off Vision insurance Qualifications Digital marketing campaign setup Social media advertising campaigns Establishing local partnerships in a community engagement role Tooling Conversion rates analysis Email marketing strategy development Digital brand management Mid-level Lead Conversion Key Performance Indicators Product launch marketing campaigns Franchise business model Grassroots community outreach Organizational skills Promotional community events Lead generation activity metrics tracking Marketing positioning Content calendars Full Job Description HAWKs (Hiking Adventures With Kids) is building a new category in youth enrichment, one rooted in nature, confidence, and real-world exploration. We're looking for a Franchise Marketing Specialist to support franchisees in driving local market growth across our expanding network of territories. This role sits at the intersection of brand and execution, helping translate HAWKs' national positioning into effective local marketing initiatives that drive enrollment, build community presence, and establish each territory as the go to outdoor program in its market. You will work closely with franchisees to support territory launches, local outreach efforts, and ongoing marketing initiatives. This is a hands on role for someone who enjoys both strategy and execution and is excited to help communities connect with outdoor experiences for kids. What You'll Do Support marketing efforts for new territory launches from pre sale through first season Help franchisees build relationships with schools, community organizations, and local partners Assist with grassroots marketing initiatives, including events, community outreach, and local promotions Coordinate and optimize digital campaigns across Meta, Google, and other marketing channels alongside our internal agency partners Build and manage marketing calendars, including email campaigns, social media content, and seasonal promotions Provide guidance and support to franchisees on local marketing best practices Create and maintain simple, scalable marketing tools, resources, and playbooks Track key performance metrics including leads, conversion rates, and retention Share successful marketing strategies and best practices across the franchise network What You Bring 2 to 5 years of marketing experience, preferably supporting franchise, multi location, community based, or consumer facing businesses Understanding of both digital and grassroots marketing tactics Strong organizational skills with the ability to manage multiple projects and priorities Experience with paid social and digital advertising platforms Comfortable working directly with franchisees, business owners, or local operators Clear communicator with a proactive, solutions oriented mindset Passion for community engagement, youth programs, outdoor recreation, or mission driven brands is a plus What Success Looks Like Successful launches of new territories and strong enrollment performance Consistent execution of local marketing initiatives by franchisees Growth in lead generation, conversion rates, and repeat enrollment Increased visibility and presence within local schools and communities Strong adoption of marketing tools and best practices across the network Why This Role Early stage company with significant growth potential Opportunity to make a direct impact on local communities and children's lives High ownership and exposure across multiple areas of the business Help shape how a national brand scales through local engagement and community building

Compensation & Benefits Base Salary:

$80,000 to $100,000 annually , commensurate with experience. Benefits package includes medical, dental, vision, 401(k), paid time off, and company holidays.