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Channel Marketing Specialist
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Gigabyte
City of Industry, CA (In Person)
Full-Time
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Job Description
Job Description The Channel Marketing Specialist is responsible for developing and executing channel marketing strategies that drive growth through North American channel partners including e-tailers, retailers, distributors, and system integrators. This position provides opportunities to work with various PC gaming products such as PC components, systems, monitors, and laptops. This role will work closely with sales, product marketing, creative, and external partners to create advertisement campaigns, launch events, support product promotions, and strengthen our channel presence. Job functions include project planning, content creation, market analysis, report tracking, and event management. This is a highly collaborative position that works closely with internal marketing teams, sales teams, product managers, and channel partners to plan campaigns that facilitate in achieving the team's sales targets. The ideal candidate should have past experiences working with major US e-tailers, a strong foundation in ecommerce, and a solid understanding of current PC market trends. We are looking for individuals who are strong communicators that can work closely with sales and cross-functional teams in a fast-paced environment to increase conversions, raise advertising metrics, and grow the company's brand visibility. An active understanding of PC gaming and current tech lifestyle trends is a plus. Job Responsibilities
- Deploy sales-driven advertising campaigns with channel partners in alignment with company growth targets.
- Coordinate exposure for sales promotions with affiliates, marketing agencies, online communities, and company social platforms.
- Plan and execute in-store events such as product training and tradeshows.
- Manage product assets on PDP pages and physical storefronts to ensure branded content improves the overall customer shopping experience.
- Manage MDF marketing programs, budgets, campaign timelines, and partner deliverables.
- Analyze market trends, competitor activity, and channel performance to identify growth opportunities.
- Build strategic relationships with ecosystem partners to identify collaboration opportunities. Job Requirements
- 3 years+ experience working with Amazon, Best Buy, MicroCenter, or other major North American channel partners in the PC gaming industry.
- Strong understanding of channel sales, partner ecosystems, and advertisement platforms.
- Experience with marketing campaign planning, promotions, and sales enablement materials.
- Proven ability to work well in a fast-paced and constantly changing environment
- Strong project management, communication, and organizational skills.
- Data driven, detail-focused and driven to consistently meet project deadlines
- Active understanding of PC gaming and current tech lifestyle trends is a plus.
- Business travel is expected for this position.