Job Summary:

Marketing Specialist (JCB Dealership Model)

Role Overview Position:

Full-Time, Exempt, On-site (SoCal JCB & Southwest JCB, with occasional travel to corporate HQ).

Purpose:

Act as the primary liaison between JCB Marketing and two strategic dealerships in the Western Region to drive local lead generation, retail performance, and co-op budget optimization.

Key Responsibilities Strategy & Planning:

Develop data-driven, localized marketing plans aligned with dealership retail targets, seasonal corporate campaigns, and local market opportunities.

Campaign Execution:

Manage multi-channel execution including Paid Search, Paid Social, website inventory optimization, email/SMS campaigns, and local grassroots/field marketing.

Dealer & Corporate Alignment:

Coordinate between JCB and dealer leadership, drive adoption of corporate toolkits, and manage co-op marketing budgets.

Measurement & Reporting:

Establish KPI frameworks, analyze Salesforce lead quality and conversion performance, and deliver weekly/monthly data insights.

Qualifications & Requirements Education & Experience:

Bachelor's degree in Marketing, Business, or Communications with 1-3 years of performance marketing experience.

Core Competencies:

Channel Expertise:

Paid Search, Paid Social, website optimization, and grassroots/local marketing.

Dealer Growth:

Experience with B2B2C, co-op structures, and dealer enablement.

Mindset:

Challenger mentality, strong organization, attention to detail, and adaptability in a test-and-learn environment.

Technical Skills:

Experience with CRM systems (Salesforce preferred) and multi-channel budget management.

Preferred:

Bilingual fluency in English and Spanish, and background in dealer/franchise environments.

Pay:

$60,000.00 - $72,000.00 per year

Benefits:

401(k) matching Dental insurance Flexible spending account Health insurance Life insurance Paid time off Vision insurance

Work Location:

In person