Adobe Analytics Lead

Role:

Adobe Analytics Lead Location San Jose, CA ( Locals Only )

Exp:

10+

Years Job Type:

C2

H Behavioral Deep-Dives:

Conduct sophisticated analyses of customer behavior and multi-channel conversion funnels to identify where customers experience friction or drop off.

Opportunity Identification:

Quantify opportunities to improve conversion, engagement, and overall customer lifetime value (LTV) through clickstream and supporting data sources.

Impact Evaluation:

Measure the performance of website changes, UX initiatives, and new feature releases, translating findings into actionable recommendations for executive stakeholders.

Strategic CRO Support:

Act as the primary analytical partner for the Conversion Rate Optimization (CRO) program, providing the data-driven why behind test hypotheses and results. 2.

Technical Analytics & Data Problem Solving Independent Debugging:

Proactively identify and resolve data discrepancies across platforms, including tagging issues, bot traffic, and browser/device-specific impacts.

Validation & QA:

Utilize browser developer tools and tag management systems to validate data layers and debug data collection without heavy reliance on engineering.

Advanced Data Retrieval:

Leverage Adobe Data Feeds and SQL to perform complex analysis beyond the limitations of standard reporting interfaces.

Measurement Gaps:

Identify white spaces in current tracking and recommend scalable implementation solutions to capture emerging customer behaviors. 3.

Analytics Productization & Reporting Scalable Dashboards :

Design and maintain automated, cross-source reporting frameworks in Adobe Analysis Workspace and BI tools (e.g., Tableau, Power BI).

Data Democratization:

Standardize KPIs and methodologies to improve the accessibility and usability of analytics for non-technical business owners.

Methodology Governance:

Establish consistent definitions and reporting logic across the ecommerce and marketing teams to ensure a single source of truth. 4.

Cross-functional Partnership & Operations Strategic Advisory:

Collaborate with Product, UX, and Engineering teams to evaluate the performance of initiatives and define measurement strategies for new features.

Intake Management:

Manage the prioritization of analytics requests, ensuring the team stays focused on the highest-impact business questions.

Process Improvement:

Maintain documentation of workflows and SDRs (Solution Design Reference) to improve overall analytics governance and tool usability. Experience and Skills You ll

Bring:

•

Experience:

5-8+ years in digital analytics, specifically within an ecommerce or product analytics environment. •

Adobe Expertise:

Advanced, hands-on mastery of Adobe Analytics (both Workspace analysis and implementation logic). •

Technical Proficiency:

Strong SQL skills and experience working with semi-structured data and Adobe Data Feeds. •

Front-End Knowledge:

Expertise in debugging analytics via browser network calls and data layers; familiarity with Tag Management Systems (e.g., Ensighten, Tealium, GTM). •

Strategic Communication:

Proven ability to translate complex, technical data into a clear narrative for non-technical stakeholders.