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Job Description
Palmer's is a family-owned market, catering, and events brand rooted in food, hospitality, and community. We're looking for an exceptional designer with a sharp eye, strong taste, and a genuine passion for branding and marketing. This role is ideal for someone who loves building beautiful, thoughtful creative across both digital and print. You understand that great design is not just about making things look good. It is about creating clear, cohesive brand moments that tell a story and connect with customers. As our lead designer, you'll help bring Palmer's to life across Palmer's Market and Palmer's Catering & Events. You'll work closely with the Director of Brand + Marketing to translate strategy into execution, while also owning projects independently and driving work forward with confidence. We're looking for someone who is proactive, communicative, and comfortable managing multiple priorities without needing constant direction. This is a highly collaborative role, but also one that requires initiative and ownership. The right person enjoys partnering with others, contributing ideas, and taking responsibility for delivering great work from concept through execution. Palmer's has the energy of a growing brand: fast-paced, hands-on, and full of moving pieces. Our marketing team is evolving, which means we are still building systems, workflows, templates, and creative processes as we go. For the right designer, that's the opportunity: to help shape the foundation, influence how the brand shows up in the world, and make a meaningful impact across the business. —
WHAT YOU'LL DO
Email + Digital Design
Design polished, on-brand marketing emails across both lines of business
Build email layouts that feel editorial, seasonal, clear, and conversion-minded
Create digital graphics for web, social, paid media, and campaign rollouts
Support homepage graphics, digital ads, and other online brand touchpoints
Ensure email and digital assets feel polished, current, and on-brand Print + In-Store Design
Design in-store signage, menus, sell sheets, flyers, and customer-facing collateral
Support seasonal campaigns, merchandising moments, and branded displays
Create customer-facing print materials for the catering sales team, events, and off-site experiences
Prepare files for production with strong attention to detail, specs, and accuracy
Partner with vendors when needed to ensure quality and consistency Brand Systems
Help roll out and maintain Palmer's evolving brand identity
Create templates, design systems, and visual standards that make the team stronger
Ensure typography, layout, color, imagery, and hierarchy stay consistent across channels
Maintain organized asset libraries and creative files
Continuously look for ways to elevate the brand visually Campaign Creative
Translate creative direction into strong visual concepts and cohesive assets
Support seasonal marketing, holiday campaigns, and promotional initiatives
Design creative that works across email, digital, print, and in-store signage
Collaborate with the Director of Brand + Marketing to bring ideas to life with polish and purpose —
WHAT YOU BRING
2-5 years of professional graphic design experience
A deep passion for branding, visual identity, typography, layout, and creative systems
Highly skilled in Figma and Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop
Experience designing marketing emails, campaign graphics, and print collateral
Excellent attention to detail and a high personal standard for quality
Ability to take creative direction and run with it
Strong sense of organization, ownership, and follow-through
A love for food, hospitality, and lifestyle branding —
BONUS POINTS
Agency, corporate, or structured creative workflow experience
Experience with Mailchimp, Klaviyo, or similar email marketing platforms
Understanding of digital design best practices and how designing for screen differs from designing for print
Experience building design systems, template libraries, or brand toolkits
Familiarity with print production and vendor coordination
A designer with taste, discipline, and high standards
Passionate about branding + visual identities
Equally comfortable designing for screen and print Detail-obsessed without losing sight of the bigger picture
Excellent communication skills, with the ability to clearly present ideas, receive feedback, and collaborate across teams
Excited by the opportunity to help shape the brand, not just follow an existing playbook
Open to using new tools, including AI, to work smarter, move faster, and support stronger creative output
Able to balance creativity, production, multiple projects, timelines, and changing priorities with a calm, can-do attitude
Energized by beautiful food, thoughtful experiences, and family-owned brands —
WHY YOU'LL LOVE WORKING HERE
This is a fast-paced, creative, and highly visible role. Your work will show up in inboxes, at the store, online, around town, and across the customer experience — giving you the opportunity to shape how Palmer's looks and feels during an exciting chapter of brand growth. We're building new systems, refining our creative process, and rolling out a more elevated brand presence across the business. This is not a role for someone looking to stay inside a narrow lane. It's for someone who wants ownership, autonomy, variety, and the chance to help build something from the inside. If you care deeply about branding, love both digital + print, and want your work to make a real, visible impact, we'd love to meet you.