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Job Description
Additional Links:
This position is Benefit eligible; click here for an overview of available benefits. This position is covered by the UHP Bargaining Unit; click here to review the current UHP Contract. This position is in salary group UHP-07; click here to review the current UHP Pay Plan Excellence, Teamwork, Leadership and Innovation. These are the values that define UConn Health, and we are looking for team members that share these same values. Our top-rated organization is looking to add a Marketing Associate II to our growing team. If you have a background in this field, as well as a passion for customer and patient experience, we want to hear from you. At UConn Health, this classification is responsible for marketing and communications initiatives for the Health Marketing department.
SUPERVISION RECEIVED
Works under the general supervision of the Chief Executive Officer of The Cato T. Laurencin Institute.
SUPERVISION EXERCISED
May lead lower-level employees as assigned.
EXAMPLES OF DUTIES
Analyzes and evaluates marketing and communication strategies for the hospital's clinical, academic, and research pillars to target new patients, current patients, and other audiences. Applies healthcare communication techniques such as information gathering, plain language messaging, writing, editing, and design to generate creative ideas for targeted audiences and clinical services. Guides the creation of long- and short-format marketing materials from conception to completion in collaboration with various internal and external stakeholders. Designs and writes for conceptual campaigns across mediums such as but not limited to print advertising, billboards, brochures, radio, TV, digital banner ads, social media, website, reports, and newsletters for desired results. Proofreads and edits various materials, paying close attention to detail and adhering to UConn Health Style Guide and AP Style. Serves as an expert resource to UConn Health staff and administrators regarding the effective use of brand messaging and identity to ensure a consistent voice and appearance throughout the organization. Keeps abreast of changing trends in the healthcare industry, marketing, branding, mediums, and communication tools. Participates and represents the department and UConn Health at local and national events and meetings. Performs related duties as required.
KNOWLEDGE, SKILLS, AND ABILITIES
Must possess the technical knowledge to manage marketing projects and perform multiple tasks concurrently in a fast-paced environment successfully. A strong understanding of marketing techniques, excellent communication, organizational, interpersonal, analytical, and customer service skills, proofreading experience, and attention to detail are a must.
MINIMUM QUALIFICATIONS REQUIRED
Six (6) years of experience in related field such as marketing, communications, project management.
SUBSTITUTION ALLOWED
A bachelor's degree in marketing, communications or a closely related field may substitute for four (4) years of general experience. Master's degree in a closely related field may be substituted for one (1) year of the experience.
SPECIAL REQUIREMENTS
Incumbents in this class may be required to travel within the state in the course of their daily work. Experience with WordPress and Adobe creative programs.
PREFERRED QUALIFICATIONS
Ability to manage, update, and maintain the Institute's website. Excellent written and verbal communication skills.
SCHEDULE
Full-time, 40 hours per week, Monday through Friday from 8:30 am to 5:00 pm with a 30-minute unpaid meal break. The schedule may vary according to program needs. May occasionally be required to work on weekends or minor holidays. This is NOT a remote position. Why UConn Health UConn Health is a vibrant, integrated academic medical center that is entering an era of unprecedented growth in all three areas of its mission: academics, research, and clinical care. A commitment to human health and well-being has been of utmost importance to UConn Health since the founding of the University of Connecticut schools of Medicine and Dental Medicine in 1961. Based on a strong foundation of groundbreaking research, first-rate education, and quality clinical care, we have expanded our medical missions over the decades. In just over 50 years, UConn Health has evolved to encompass more research endeavors, to provide more ways to access our superior care, and to innovate both practical medicine and our methods of educating the practitioners of tomorrow.
