Brand Marketing Specialist

Pay Range:

$62,375.00 - $79,404.95 The Brand Marketing Specialist works with teams to build deeper connections with our consumers and communities through brand campaign excellence. This role has a special focus on developing and executing highly engaged advertising, marketing and design projects and uses knowledge of integrated brand marketing and advertising strategies to grow both brand awareness and adoption of NBT Bank's products and services to assist in meeting strategic goals. Able to develop multiple and simultaneous marketing and design projects while building strong working relationships with business partners and the marketing team. The Brand Marketing Specialist is a self-starter, can work independently, and is attuned to evolving consumer trends.

Education and Experience:

Bachelor's degree in business, Marketing, Communications or related field or equivalent work experience. Five (5) years marketing experience required, with 3 years specific to campaign development and management. Digital Marketing experience strongly preferred.

Skills and Abilities:

Proficient in translating marketing objectives and strategies into engaging creative and engaging campaign ideas across multiple touchpoints Supports marketing requests and team objectives by developing strategies, tactics, timeline, budget and KPIs Writes, edits, produces content and provides creative guidance in design/layout for campaigns and projects Knowledge of awareness, engagement and conversion marketing principles—including compliance requirements related to NBT Bank and its affiliates. Demonstrates strong written and verbal communication skills by presenting marketing support plans to marketing team, business partners and partner vendors Ensures quality and consistent use of NBT Bank's image for the Bank and all affiliate companies In conjunction with the digital team, supports creation of website content and campaign conversion pages for highest performance. Serves as a point-of-contact for business partners and third-party vendors, creating strong relationships by keeping lines of communication open, projects running on time, and on budget. Assists with managing relationships with external resources, vendors and third-party groups to enhance partnering/outsourcing options and effectiveness. Assists with other projects and duties as assigned. Intermediate to advanced Microsoft Word, Excel, Social Media, Email skills.

Tasks Performed:

50% Campaign, project and content development. Creative development of highly engaged advertising, marketing and design campaigns. Develops integrated brand marketing and advertising strategies to meet goals. Content development for traditional, digital, and social platforms. 45% Campaign and Project Management. Marketing project and campaign management and execution. Manages teams to ensure integrated marketing campaigns, projects and calendars are on time, on budget and on target. 5% Other duties as assigned

Physical Requirements:

Communicate effectively with internal and/or external customers Stationary 75% of time or greater Move Objects to Maximum 10 lbs Why Work at NBT At NBT we empower people to grow, innovate, and thrive through meaningful work, a supportive culture and opportunities to make a real impact in your community - because your success drives our success. Wellbeing At NBT, we value and support your wellbeing by offering generous time-off policies, wellness initiatives and flexible work arrangements, so you can thrive both personally and professionally. Community Involvement NBT believes community involvement fosters our success and the success of those around us. Through volunteer service and charitable partnerships, we empower our employees to make a positive impact beyond the workplace. Culture NBT believes in creating a workplace where every voice matters and every team member feels empowered to contribute. With supportive leadership, we foster an environment where employees are connected, inspired, and valued. Career Development Whether you're just starting your career or serve in a senior leadership role, your growth and development are our priority. NBT provides a wide variety of development programs and tools for you to reach your full potential. Total Rewards NBT recognizes and rewards your contributions with competitive compensation, comprehensive benefits and performance-based incentives - ensuring you feel valued every step of the way. Business Stability NBT has built a reputation as a stable financial institution by growing our people and our business, evolving our processes and managing risk. We've weathered the market's ups and downs for over 165 years, all while charting a well-defined growth plan. Benefits for

Full-Time Employees:

Generous Paid Time Off:

At least 22 days annually, prorated in the year of hire.

Parental Leave:

Six weeks of paid leave at 100% of your salary.

Comprehensive Medical Coverage:

Includes employer contributions to HSA for High Deductible Health Plan participants.

Dental and Vision Coverage:

Ensuring your overall health and well-being.

Flexible Spending Accounts:

For healthcare and dependent care expenses.

Employer-Paid Disability Coverage:

Both short-term and long-term, with an option to purchase additional long-term coverage.

Life Insurance:

Employer-paid basic life insurance, with an option to purchase supplemental coverage.

Voluntary Benefits:

Including hospital, accident, and critical illness coverage.

Retirement Plans:

Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan to help secure your future.

Adoption Assistance:

Supporting your growing family.

Tuition Reimbursement:

Invest in your education and career growth. Employee Assistance Program (EAP): Access to support and resources.

Pet Insurance:

For all your furry friends.

Financial and Banking Services:

Various banking services benefits and financial planning assistance. Benefits for Part-Time Employees Working 20+

Hours/Week:

Medical Coverage:

Includes employer contributions to HSA for High Deductible Health Plan participants.

Dental and Vision Coverage:

Ensuring your overall health and well-being.

Voluntary Benefits:

Including hospital, accident, and critical illness coverage.

Generous Parental Leave:

Six weeks of paid leave at 100% of your salary. Benefits for

All Part-Time Employees:

Retirement Plans:

Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan for employees who work at least 1,000 hours in a calendar year, all designed to help secure your future

Paid Sick and Safe Leave:

For your health and safety. Employee Assistance Program (EAP): Access to support and resources.

Financial and Banking Services:

Various banking services benefits and financial planning assistance. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment Visa at this time. NBT Bank offers a stimulating work environment that recognizes talent and encourages teamwork. Our employees benefit from a total compensation package, including competitive salary, bonuses and a wide range of benefits for eligible employees. Join NBT Bank and build your career through the many growth, learning and collaborative opportunities made available across the company. EEO is the law EEO is the Law Poster Supplement Pay Transparency Nondiscrimination Provision Family Medical Leave Act (FMLA) Poster Employee Polygraph Protection Act (EPPA) NBT Bank is an equal opportunity employer and fully supports a diversified environment. We do not discriminate against any applicant or employee because of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status or veteran status, recently separated veterans, genetic information, victims of domestic violence and stalking or any other class protected by Federal, State or local law. This policy applies to all terms of employment. NBT Bank is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the Careers website or submission process, please call 1-888-804-1771 or contact us via email at humanresources@nbtbank.com. The Human Resources Shared Service Center hours of operation are Monday through Friday, 8:00 AM to 5:00 PM EST.